What Is the Audience Database?
Every person who buys a ticket, RSVPs, submits a form, or is added to a guest list becomes part of your audience database. This is your CRM, and it lives in the Audience section of your dashboard.
Unlike third-party ticketing platforms that sit between you and your customers, YourKind gives you direct access to your audience data. This means you can market to your attendees, drive repeat attendance, and build long-term customer relationships from one place.
Why First-Party Data Matters
First-party data is information you collect directly from your audience. It is the most valuable data you have because it is accurate, up to date, and not dependent on third-party platforms or cookies that are increasingly being restricted.
With your audience database in YourKind, you can reach your customers directly via SMS and email without relying on social media algorithms or paid advertising to stay in front of them. This gives you a direct channel to drive repeat attendance, increase customer lifetime value, and reduce your dependence on paid acquisition over time.
How Data Is Captured
Audience data is captured automatically whenever someone interacts with your brand. You do not need to set anything up. Data is captured from:
Ticket purchases – Any paid ticket order.
Free RSVPs – Free ticket registrations.
Guest list additions – Contacts added to an event guest list.
Form submissions – Responses submitted through your forms.
Manual imports – Contacts uploaded via CSV from other platforms.
What You Can See
Your audience table displays the following for each contact:
Name – First and last name.
Phone – Mobile number.
Email – Email address.
Profile Picture – If collected.
Location – City and country, captured automatically where available.
Labels – Any labels you have assigned to the contact.
Joined – The date they were added to your audience.
What You Can Do
From the Audience section, you can:
View contact profiles – Click on any contact to see their full profile, including events attended, total spend, and order history.
Organise with labels – Create and assign labels to group your contacts (e.g. VIP, corporate, regulars).
Segment your audience – Filter contacts by specific criteria such as event attended, location, or spend.
Import contacts – Upload existing contacts from other platforms via CSV.
Market directly – Send targeted SMS and email campaigns to your full audience or specific segments to drive repeat attendance and improve retention.
💡 Tip
The more events you run, the richer your audience database becomes. Use segments and labels early to keep your data organised so you can run targeted campaigns that convert as your database grows.