Meta Audience Sync lets you connect your YourKind database directly to Meta Ads. You can create audience segments in YourKind and sync them to Meta as Custom Audiences, ready to use in your paid ad campaigns.
Your synced audiences update automatically. When someone enters or leaves a segment in YourKind, the corresponding Meta Custom Audience updates to match. This means your ad targeting always reflects the latest state of your database without any manual work.
Why Use Meta Audience Sync
Syncing your YourKind audiences with Meta allows you to target (or exclude) specific groups of people in your ad campaigns based on real data from your events and CRM.
For example, you could create a segment of your entire audience but exclude anyone who has already purchased a ticket. Once someone buys a ticket, they are automatically removed from the segment and from your Meta Custom Audience. You stop spending ad budget on people who have already converted.
Other examples of segments you could sync:
Retarget past attendees
Create a segment of everyone who attended a previous event and target them with ads for your next one.Reach engaged subscribers
Sync a segment of contacts who have opened or clicked your recent email campaigns.Exclude recent purchasers
Stop targeting people who already have tickets so your ad spend goes further.Lookalike audiences
Once your Custom Audience is in Meta, you can use it to build a Lookalike Audience and reach new people similar to your existing customers.
đĄ Tip
The real power of Meta Audience Sync is the automatic updates. Set your segments once and your ad targeting stays accurate as people purchase tickets, subscribe, or interact with your brand.
Connecting Meta
Meta Audience Sync is available on the Pro plan.
To connect your Meta Ads account:
Go to Administration in your YourKind dashboard.
Open the Connections tab.
Find Meta Ads and click Connect.
You will be prompted to authenticate with your Meta (Facebook) account.
Authorise YourKind to access your Meta Ads account.
Once connected, you can start creating and syncing audiences.
â ď¸ Caution
Make sure you authenticate with a Meta account that has access to the Ad Account you wish to sync audiences to. If you manage multiple Ad Accounts, you will need to connect the one you plan to run campaigns from.
Creating and Syncing an Audience
Any segment you create in your YourKind CRM can be synced to Meta as a Custom Audience.
Go to Audience --> Segments in your YourKind dashboard.
Create a new segment using the filters you need (e.g. event attendance, purchase history, tags, email engagement).
Once your segment is created, sync it to Meta.
The segment will appear as a Custom Audience in your Meta Ads Manager, ready to use in your campaigns.
There is no limit on how many audiences you can sync.
âšď¸ Note
It may take a short time for Meta to process a newly synced audience before it is available to use in Ads Manager. This is standard Meta processing.
How Automatic Updates Work
Once a segment is synced, YourKind keeps it in sync with Meta automatically.
When someone is added to or removed from a segment in YourKind (because they purchased a ticket, unsubscribed, matched a new filter, or no longer meet the segment criteria), the corresponding Meta Custom Audience is updated.
You do not need to manually re-sync or re-upload anything.
This is especially useful for exclusion segments. If you are running an ad campaign targeting people who have not yet purchased a ticket, every new ticket sale automatically removes that person from the audience and your campaign. Your budget is only spent reaching people who have not converted yet.
Using Your Synced Audiences in Meta Ads
Once an audience is synced, you use it the same way you would any Custom Audience in Meta Ads Manager.
Target a synced audience
When creating or editing an ad set in Meta Ads Manager, select your synced YourKind audience under Custom Audiences.
Exclude a synced audience
Add your synced audience as an exclusion in your ad set to avoid targeting those people.
Build a Lookalike Audience
In Meta Ads Manager, create a Lookalike Audience from your synced Custom Audience to reach new people who resemble your existing customers.
đĄ Tip
Combine targeting and exclusion for maximum efficiency. Target a Lookalike Audience based on your past attendees, and exclude anyone who has already purchased a ticket to your upcoming event.
Requirements
Meta Audience Sync requires the Pro plan ($99/month). You can upgrade from the Plans section in your YourKind dashboard.
You will also need a Meta Ads account with an active Ad Account to receive your synced audiences.