Hidden Tickets let you offer exclusive tickets to the people you choose. The ticket does not appear on your event page until the right code is entered, so your top customers, subscribers, or partners can access tickets no one else can see.
How Hidden Tickets work
Any ticket type can be set to hidden
Each hidden ticket has its own unique access code
The ticket stays invisible on your event page until the code is entered
Once unlocked, the ticket appears at the top of the ticket selection for that customer
You can share the code however you like, including SMS, email, social media, or through a partner
ℹ️ Note:
Hidden tickets are not visible to anyone who has not entered the code. Anyone who has the code can unlock the ticket, so share it only with the audience you intend. Each hidden ticket has its own unique code.
How to create a hidden ticket
Log in to your YourKind Dashboard
Create a new event or experience, or edit an existing one [confirm]
Add a ticket type or select an existing one
Toggle the ticket to Hidden
Enter the access code for that ticket
Save your event
How customers unlock a hidden ticket
The customer opens your event page
They enter the access code in the field provided
The hidden ticket appears at the top of the ticket selection
They select their tickets and complete checkout as normal
💡 Tip:
Skip the code entry by sharing a direct link. Just like promo codes, you can add the access code to the end of your event URL.
Example:
https://yourkind.io/e/event-name-12334b?discount=CODE
Simply add ?discount=CODE to the end of your URL to automatically apply the code.
When customers open the link, the code is applied automatically and the hidden ticket appears at the top of the ticket selection. This works well in SMS and email campaigns because there is nothing extra for the customer to type.
Ideas for using Hidden Tickets
VIP access
Give your top customers tickets no one else can see.
Pre-sale windows
Run a quiet pre-sale for subscribers or members before your public release.
Marketing codes
Share a code in your SMS or email campaigns to drive conversions. Because each code is unique, you can track exclusive offers back to specific audiences.