Overview
Data gaps can occur for many reasons, mostly because of differences in CRM structures or CRM hygiene.
When your data is injected into Reveal, the accounts are matched thanks the domain information. But based on the structure of your CRM and your partner's CRM, we might find one account on a side corresponding to multiple accounts on the other side.
For example:
We found one account for the company "Reveal" in your CRM
We found multiple accounts for "Reveal" in your partner's CRM: Reveal France, Reveal UK, Reveal US.
To keep the matches aligned in your account mapping, we have to create duplicates in your view. We will display the total numbers of overlaps without taking into account the duplicates we had to create.
Contact us to learn more about the best practices related to Nearbound account mapping.