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Reveal’s Glossary 💜
Reveal’s Glossary 💜

Find descriptions and information about key terms related to Reveal, our Nearbound Revenue Platform, and the partnering function.

Delphine Le Person avatar
Written by Delphine Le Person
Updated over a week ago

360° Mapping - in addition to one-on-one account mapping with a specific partner, Reveal can show you which accounts have relationships across multiple partners. With multiple-partner account mapping, you’re able to reveal the best prospects all within a centralized place.


ABM - an acronym for account-based marketing. Our users, specifically those in marketing roles, commonly leverage Reveal to target specific audiences for marketing campaigns.


Conversion-Boosting Partner - Reveal considers a partner conversion boosting when you’re able to convert their customers into your customers at a 20% or higher average win rate. Available with Pro and Power plans, the names of your Conversion-Boosting Partners are highlighted in gold within the “is customer of” column on 360 Mapping. Additionally, conversion-boosting partners are a part of Reveal’s formula to calculate Partner Signals.


Deal Size Multiplier - compares deal size when accounts have similar partner presence. I.e., with similar partner presence, your deal size is 70K instead of 50K → Deal Size Multiplier = X1.4

Directory - Reveal’s database of all partners on the platform. With a network of 10K companies, all users can explore and search for new partners. With Reveal, you can view overlaps before engaging in the two-step process to securely cross your CRM data. In terms of network growth, Reveal is known to be the fastest growing network of B2B companies worldwide and has a dedicated team to onboard your partners.


Influenced Revenue - partner-influenced revenue is when there is an existing sales opportunity, and a partner helps influence the deal to close. The Reveal platform helps partnership teams track this along with partner-sourced revenue.


Get Intro - a request button that sales or marketing can use to get an intro to their partner manager. Available within Salesforce, HubSpot, or via API, the feature streamlines communication between sales teams and their partnership team. The account (or company) that sales is requesting an intro to will be added to your Pipeline within Reveal so you can track activity and get credit when credit is due. 😀


Matching Algorithm - adapted to each company’s CRM data model, our matching algorithm uses domain names, phone numbers, etc. to compare your CRM data with your partners.

Market Overlap - the percentage of overlapping accounts (or companies) that have a common past or current opportunity with you.


Nearbound - like outbound and inbound, Nearbound isn’t a product or feature, it’s a GTM strategy, a way of attracting customers.

Nearbound Revenue Platform - Reveal’s platform that brings partner data to your CRM so you can leverage intel, intros, and influence from those buyers already trust.

New Prospects - Nearbound leads from your partners’ customer lists. These are considered highly qualified leads.


Offline Account Mapping - a means to leverage your partner data without connecting your CRM. The ability to upload a CSV file or Google Sheet to cross a specific data set with your partners. Oftentimes, it’s a way for users to test out our platform.


Partner Analytics - available with all plans (limited with Free), it helps partnership teams understand the performance and impact of partner presence on open opportunities, either positively or negatively. View the win rate and revenue potential so you can prioritize the right partners.

Partner Overview - it provides an overview of a particular partner, including the business overlap. It helps you identify potential synergies together. To access from the Partners page, click a Partner tile and the Partner Overview will appear.

Partner Impact Multipliers - leveraging multi-partner data, these are formulas that provide you with valuable account intelligence. There are 3 multipliers: win rate, revenue, and deal size. In 2023, multipliers were replaced by Partner Signals. However, some users continue to leverage the multipliers.

Partner Signals - a 🔥 signifies your highest potential prospects, and the partners that can help you convert them. The fire emoji is displayed within a column on 360 Mapping to enable you to best prioritize your time. More 🔥 means more Conversion-Boosting Partners are present and, therefore, the prospect is more likely to convert.

Partner Widget - available for Salesforce and HubSpot, the widget enables sales teams to see mapped partners (joint customers, prospects, etc.), the associated contacts, and Get Intro - all directly from the CRM.

Persona Overlap - the percentage of contacts that match your partner’s contacts within an account (or company) overlap.

PRM - an acronym for partner relationship management platform. Reveal is not a PRM platform. However, Reveal is integrated with PartnerStack, the preferred solution of partner managers, to push leads directly into the platform.

Pipeline - a dedicated space within Reveal to effectively manage your partner sourced and influenced business and track your contribution. Leverage “comments” to go a step further and collaborate across company lines.


Reveal Engage - the name we’ve given a segment of our platform when it comes to bringing Reveal into your existing sales and marketing processes. I.e., CRM widget, Get Intro, Slack integration, etc.

Revenue Multiplier - a combination of win rate multiplier and deal size multiplier. I.e., with similar partner presence, your expected revenue by opportunity is 21K (0.3x70K) instead of 10K (0.2x50K) → Revenue Multiplier = X2.1

Revenue Potential - the number of opportunities that can be influenced or sourced from a partner’s customers. It’s the win rate x deal size.


Saved Views - the ability to apply your most used filters to get to your key targets faster.

Sourced Revenue - partner-sourced revenue is when there is no existing sales opportunity, and a partner helps source one for you. The Reveal platform helps partnership teams track this along with partner-influenced revenue.


TAM - an acronym for total addressable market. Many users leverage Reveal to easily calculate TAM for a new integration, market, etc.


Workspace - this is what we refer to as your Reveal instance.

Win Rate Multiplier - compares the win rate when accounts have similar partner presence. I.e., with similar partner presence, your win rate is 30% instead of 20% → Win Rate Multiplier = X1.5

Win Rate Boost - the new win rate for a specific partner’s customers (when compared to your average win rate).

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