Tracking links tell you which channel actually brought someone in.
Making one
Create a link per channel — a school, an event, a partner, a campaign, a recruiter, social, email, or print. Each gets its own web address that points at the same page.
QR codes
Every tracking link can produce a QR code to download or print. Ideal for booths and posters, where a scan is faster than typing a link and still tells you where the person came from.
What you learn
Visits, follows and enrollments are credited to the link that brought each person in, so you can compare a career fair against a LinkedIn post.
Auto-follow
If auto-follow is on for a page, someone arriving by QR code sees the follow form immediately instead of having to find the button.