To add social media advertising expenses in Accountable, you first need to download a proof of payment (invoice or receipt) from each platform. Because these costs help you generate or maintain your income, they qualify as business expenses and go under the Marketing > Advertising category in Accountable. This article covers how to download your proof of payment from Facebook, Instagram, TikTok and Pinterest, and how to add those documents to your expenses.
How do I get proof of payment for my ads?
Facebook Ads and Instagram Ads (Meta group)
Because Facebook and Instagram are part of the Meta group, you can download invoices and receipts for both networks from Facebook, as long as your Instagram account is linked to your Facebook account.
Steps to get a proof of payment for a single transaction in Facebook Ads Manager:
Go to the billing section of your Ad Manager.
In Transaction History, click the date drop-down menu and select the date range for the receipt you want to download.
Find the transaction you want a receipt for and click the download icon under Action.
To download a receipt for all transactions or a billing report:
Go to the billing section of your Ad Manager.
In Transaction History, click the date drop-down menu and select the date range for the receipts you want to download.
Click the Download drop-down menu and select one of the following options: Download All Transactions (PDF) to download a single receipt covering all transactions, or Download Report (PDF) to download the billing report as a PDF file.
If your Instagram account is not linked to your Facebook account, you can get a receipt directly on Instagram by following these steps:
In your Instagram profile, click the 3 bars at the top right to open the Menu.
Click on Orders & Payments > Payments & Promotions > Advertising Payments > Payment Methods > Payment Activity.
Select the transaction and click Download.
TikTok Ads
To get an invoice from TikTok, follow these steps:
1. Log in to TikTok Ads Manager.
2. In the top right corner of your screen, click your profile icon and select Payment.
3. In the left-hand column, click Transactions.
4. Choose your transaction. You can sort transactions by type and date.
5. Hover over the selected transaction and click Download.
Pinterest Ads
To download your Pinterest invoices, follow these steps:
Log in to your Pinterest business account, open the Ads drop-down menu and select Billing.
Click Billing History.
To download receipts, click Receipt next to any line item.
In the Receipts section, click on any campaign to see that campaign's spend activity in the Ad Manager reports.
More info: Pinterest billing history and receipts
How do I add these costs to my expenses in Accountable?
Once you have your proof of payment, add the invoices and/or receipts to the Expenses section of your Accountable mobile or web app, under the Marketing > Advertising category.
Make sure you check the following points:
Is it an invoice or a receipt?
Is there VAT? If yes, at what rate? If no, is there a reference to an intra-community reverse charge?
Is there a local or European (or international) VAT number?
Example: you have an invoice from Instagram in the name of the Meta Group. You are invoiced by Meta Platforms Ireland with an Irish VAT number (select the 🇪🇺 flag). There is no VAT on it, so for the question "Is there VAT on this document?" select "No".
Key takeaways
Social media advertising costs are business expenses and belong under Marketing > Advertising in Accountable.
You need a proof of payment (invoice or receipt) from each platform before adding the expense.
Facebook and Instagram invoices can be downloaded together from Facebook Ads Manager if your accounts are linked.
Always check whether the document includes VAT, and whether there is a local or European VAT number, before categorising the expense.
Need help? Chat with us or email support@accountable.eu, we're happy to help.