Your pricing in Adapt starts with a base rate and a strategy, and is fine-tuned with rules. Set the nightly rate you want pricing to build from, pick the approach that fits your goals, and Adapt builds a set of pricing rules for you. From there, adjust anything you like.
Start with a strategy. Choosing a strategy sets your pricing rules with sensible defaults calibrated to your listing. You only need to customize the rules you care about, everything else is handled for you. A strategy works inside the settings you choose yourself: your base rate, your minimum and maximum rates, and your minimum night stay stay as you set them.
Opening your pricing settings
Open a listing and go to the Settings tab. (You can also click Set up next to a listing in the table to jump straight here.) Pricing settings apply to the listing you're editing.
Setting your base rate
Your base rate is your listing's typical nightly rate, and the anchor Adapt builds every night's price from. Adapt moves each night up or down from it based on lead time, demand, seasonality, events, and your pricing rules. You'll find it under Base Rate in your listing's settings, and as the Base Rate step when you set up a listing.
Above the field, Adapt shows what you've averaged a night over the past 12 months, and a suggested rate based on similar listings nearby. You can:
Let Adapt set it. Turn on Apply dynamic base rate and Adapt keeps your base rate up to date as your market shifts.
Set your own. Enter a rate. Typing a rate turns off the dynamic base rate, and your base rate stays where you set it until you change it.
Get help choosing. Click Help me choose a base rate to open the Base Rate Tool, where you can compare your rate to similar nearby listings and change your price tier. See Base Rate Tool.
If you've used Airbnb's base price, note that this works differently. Airbnb treats base price as a floor. In Adapt, your floor is your minimum rate, set under Pricing Limits below.
Choosing a strategy
Pick the strategy that matches how you want to price. Whichever you choose, Adapt calibrates it to your listing's history, your local market, and your listing's own attributes (such as property type and number of bedrooms).
Smart Yield (recommended): find the right balance between price and occupancy.
Volume Builder: fill the calendar. An empty night means the price was wrong.
Steady Earner: a predictable check, not the biggest one possible.
Premium Hold: hold rates high; an empty night beats a cheap one.
You can switch strategies at any time. Switching resets your pricing rules to that strategy's defaults, so any pricing rule you've hand-tuned goes back to a default value. Your base rate, minimum and maximum rates, and minimum night stay are not affected.
Fine-tuning your rules
After you've picked a strategy, you can adjust any rule. Rules are grouped into Pricing Rules and Stay Rules.
Pricing Rules
Base Rate: the anchor nightly rate everything else builds from. Let Adapt keep it updated with the dynamic base rate, or set your own. See Setting your base rate above, and the Base Rate Tool.
Pricing Limits: a minimum and maximum rate, a floor and ceiling so your rate never drops below or climbs above what you're comfortable with. These are hard limits. No strategy, event, or demand surge prices a night outside them. If your base rate sits outside them, many nights will bunch against the limit.
Seasonal Impact: how strongly seasonal demand swings move your rates (lower, standard, or higher).
Day-of-Week Pricing: percentage adjustments by day of the week.
Last-Minute Rules: adjust prices as check-in gets closer.
Far-Out Rules: adjust prices for dates far in the future.
Stay Rules
Minimum Night Stay: set the minimum booking length globally, by day of week, or by how far ahead the booking is made. Strategies no longer set minimum night stay, so choosing a new strategy doesn't change it. Listings that already have a strategy keep their existing rules.
Length-of-Stay Pricing: weekly and monthly discounts for longer stays. Available for Airbnb direct connections only.
Gap & Adjacent Nights: automatically discount isolated gaps between bookings and adjust the nights right before or after a booking.
Check-in & Check-out: restrict which days of the week guests can check in or out.
Seasons & Events
Seasons and events let you change your pricing for specific dates without touching your year-round setup.
Seasons are broad date ranges that set the baseline context for part of the year.
Events are short, specific date ranges, like a festival or a holiday weekend.
For each, you can set a date range, mark it to recur annually, and apply an adjustment. Most rules also have a Seasonal & Event Overrides section, so you can change just that rule during a season or event while leaving your year-round rule alone.
How your rules combine
A few things to know about how Adapt applies everything together:
Pricing adjustments stack. Seasons and events are pricing modifiers, so they stack on top of one another rather than replacing each other.
Seasons can't overlap. Each date belongs to at most one season. Events, on the other hand, can overlap.
Minimum night stay uses the most specific rule. When more than one minimum-stay rule could apply to a date, the most specific one wins, in this order: a manual override on a specific day (set from the calendar), then a gap rule, then a lead-time rule, then a day-of-week rule, and finally your global minimum.
Overlapping events. If two overlapping events set conflicting minimum-stay rules, the event lowest on the page takes priority.
Saving your changes
As you edit, a Review & Save bar appears at the bottom of the page showing which sections have unsaved changes. Click Review & Save to apply them. Your rates recalculate to reflect the new settings. Nothing is sent to your channel until you turn on pricing sync, see How Rate Syncing Works.