Custom metrics let you build your own formulas directly inside Atria’s analytics, similar to custom metrics in Meta and TikTok Ads Manager. Instead of exporting data to spreadsheets or doing manual calculations, you can define metrics like CPA, ROAS variations, or any formula that matters to your business, then use your custom metrics in any of your reports.
Availability Custom metrics are available on Business and Enterprise plans. |
Where you can use custom metrics
Once created, your custom metrics are available across all reporting surfaces in Atria:
Overview dashboard
Radar
Reports
Column presets
Snapshots
How to create a custom metric
Navigate to the Analytics tab and select your ad account.
From the Overview dashboard: Click Metric settings in the Key Metrics overview card
Click + Create custom metric.
Configure your metric:
Name: Give your metric a descriptive name (e.g., “CPA”, “Blended ROAS”).
Format: Choose how values should display: Currency ($), Percentage (%), Number, etc.
Formula: Build your formula using base metrics like Spend, Clicks, Purchases, ROAS, and more (e.g., Spend ÷ Purchases for CPA).
Set additional options:
Performance direction: Indicate whether a higher or lower value is better. This helps Atria apply the correct color-coding in reports (e.g., green for improvement, red for decline).
Summable: Specify whether this metric can be summed across rows. Metrics like total spend can be summed; ratio-based metrics like CPA typically should not be.
Click Create metric to save. Your custom metric will now appear alongside standard metrics wherever you build reports.
Example formulas
Here are some common custom metrics you might want to create:
Metric | Formula | Format |
CPA (Cost Per Acquisition) | Spend ÷ Purchases | Currency ($) |
CTR (Click-Through Rate) | Clicks ÷ Impressions | Percentage (%) |
AOV (Average Order Value) | Revenue ÷ Purchases | Currency ($) |
Cost Per Click | Spend ÷ Clicks | Currency ($) |
Profit | Revenue – Spend | Currency ($) |
Profit ROAS | (Revenue – Spend) ÷ Spend | Number |
Tips
Custom metrics update dynamically as new data comes in. No need to rebuild or refresh.
You can edit or delete custom metrics at any time from the same Metric settings or Customize table columns panel.
Save your most-used custom metrics in a column preset for quick access across reports.
If a formula returns unexpected results, double-check that the base metrics you selected match the ad platform’s data (e.g., ensure you’re using the correct purchase event).
FAQ
Can I use custom metrics in Snapshots?
Yes. Custom metrics are available everywhere you do reporting in Atria, including Snapshots.
What base metrics are available for formulas?
You can use any standard metric available in your connected ad accounts, including Spend, Clicks, Impressions, Purchases, Revenue, ROAS, and more.
Is there a limit to how many custom metrics I can create?
There is no hard limit. Create as many as you need to match your reporting workflow.
Which plans include custom metrics?
Custom metrics are available on the Business and Enterprise plans.
Need help? Reach out to us at support@tryatria.com. We’re always happy to help. |