Connect Northbeam to Atria to see Northbeam attribution data next to your creative performance.
What you can do
Sync Northbeam attribution data into Atria
See attribution alongside creative performance in your reports
Use Northbeam metrics in custom metrics
Connect Northbeam
Go to Analytics & Launch.
Select a Meta or TikTok ad account.
Open Account Settings.
Under Data Enrichment, connect your Northbeam account.
You only need to do this once per ad account.
Add Northbeam metrics to a report
In a report, search "northbeam" in the metrics selector.
Attribution model, window and accounting mode
Choose the attribution model and window for each report, or set a default for the account. Your Northbeam connection also keeps its own default model and date window.
Atria only shows windows that have data for the accounting mode you've chosen. A 60-day window is available.
Limitations
Northbeam metrics currently only work in reports grouped by Ad name. Other groupings, such as creative asset, copy, headline and landing page, aren't supported yet.
If data stops updating
If Northbeam is briefly unavailable, Atria fills in the missing data once it's back. If your Northbeam credentials need reconnecting, Atria shows a message. Reconnect from Account Settings and syncing starts again. Sync now starts a sync straight away.
If you have questions about the integration, contact our support team.