A skill is the method Raya follows for a specific job, such as auditing an account, finding the cause of a drop in performance, or writing a brief. We write and maintain most skills, and Raya picks the right one based on what you ask. You can also create your own.

There's no menu of skills. Type what you want in Ask me anything on the Raya tab, or @ Raya in Slack, and she chooses the skill. Raya doesn't list her built-in skills or tell you which one she used. The only skill names you'll see are skills you've created.

Examples:

Skills cover four kinds of work: diagnosing performance, reviewing your creative, research (competitors, the ad library and customer reviews), and writing concepts, briefs and copy.

She asks when your request is unclear. For example, if you ask for "20 UGC examples", she'll check whether you mean ads or organic posts. If you ask for "20 UGC ads", she won't need to. On scheduled runs, she picks the most likely option and tells you which one she chose.

She shows the ads she's talking about, not only their names.

She tells you if part of your request didn't happen, in the same reply.

She won't give a verdict without enough data. If an ad doesn't have enough conversion data, she'll say so. Try a longer date range or wait for more spend.

Connecting more tools also helps. For example, a diagnosis is more complete if Raya can see your Shopify data. See Raya connectors.

You can create skills for your own processes, such as an agency's reporting format or a weekly checklist. Your skills are on the Skills page in the Raya section, where you can also create new ones.

The easiest way is to ask Raya to build one with you. Describe the job, what she should look at, in what order, and what she must always include. She'll draft the skill and refine it with you. Once it's saved, ask for the job and she'll use it.

If you'd like help planning a skill, contact us.