Preview shows every ad in a launch task before you publish. Click Preview in the top right of a launch task in Analytics & Launch → Launch.
The gallery
The gallery shows one card per ad, with the creative, primary text, headline and call to action. Use it to check the whole batch for things like an off-message headline or an inconsistent CTA.
One ad in detail
Click the preview icon on an ad row to open its preview panel. The ad is on the left. The right side shows the ad name, primary text, headline, description, CTA, URL and display link.
Placements
Use the placement selector at the top of the panel to switch between placements, such as Feed and Stories. For example, a square image may lose its bottom third behind the Stories buttons.
Ads with more than one creative
If an ad has several creatives, cycle through them to check each one. See Multi-placement ads for which shapes each placement needs.
Mockup and Live
Use the toggle in the top right of the preview panel.
Mockup is created by Atria and loads instantly. Use it to check your copy, headline and CTA.
Live is loaded from Meta and takes a few seconds. It shows the ad as Meta renders it.
Live isn't always accurate at the moment. For video ads and partnership (branded content) ads, it can come back blank or incomplete. This is a known issue we're working on. For those ads, check Mockup and the ad's settings instead.
Mockup | Live | |
Source | Created by Atria | Loaded from Meta |
Speed | Instant | A few seconds |
Use it for | Checking copy, headline and CTA | Seeing the real render. Currently unreliable for video and partnership ads |
If Live doesn't load
Check Page access. Live needs Atria to have access to the Facebook Page the ad runs from. If you see Grant Page Access to Preview, click Edit Settings in that panel, opt in to all Pages on Meta's screen, and come back. See Page permissions in Analytics reports for cases where this won't work, such as Pages you don't manage, Instagram-only media or deleted ads.
Wait a few seconds. Live loads on demand.
If a preview looks wrong and you're not sure whether the problem is the ad or the preview, send us the launch task and ad name.