Skip to main content

Ad preview not loading in reports

What to do when an ad's creative preview won't load in an Analytics report.

Written by India Carter

If an ad's preview won't load in a report, your data isn't affected. Spend, impressions, ROAS and other metrics are still accurate.

First, check how many previews are blank:

  • One or two ads: usually a temporary Meta or browser problem. See One or two ads below.

  • Every ad from the same Facebook Page: Atria needs access to that Page. See Every ad from one Page below.

One or two ads

Previews load from Meta when you open them. Try these in order:

  1. Hard refresh. Press Ctrl + Shift + R (Windows) or Cmd + Shift + R (Mac). Meta's preview links expire after a while, and refreshing gets a new one.

  2. Shorten the date range to 7–14 days. Loading previews over a long range can time out.

  3. Try an incognito window. If the preview loads there, a browser extension such as an ad blocker, VPN or privacy tool is blocking Meta (facebook.com, fbcdn.net). Add an exception for app.tryatria.com or turn extensions off one at a time.

  4. Wait for new ads. Meta needs a few minutes to process new or edited ads, especially video. Wait 5 to 10 minutes and refresh.

Some blank previews are expected:

  • Deleted ads have no preview. Meta removes the creative when an ad is deleted. Your performance data stays in Atria.

  • Instant Experience ads and full carousel swipes only display inside Meta Ads Manager.

  • Some loaded and some blank in the same report is normal, because each preview depends on the ad's status, format and age.

Video ads preview as the feed video, including videos that can only be embedded.

Every ad from one Page

If every preview for a Facebook Page is blank, or you see Grant Page Access to Preview, Atria has the data but doesn't have permission to show that Page's creatives.

The fix is in the Grant Page Access to Preview panel inside the preview. Click Edit Settings in that panel. If you skip it, access isn't granted. See Page permissions in Analytics reports for the full steps.

This panel is separate from the Permissions button in Launch, which is for publishing ads.

Still blank?

If one ad still won't load after the steps above, and it isn't deleted or a Meta-only format, it's probably a Page access problem. Go through Page permissions in Analytics reports and make sure you clicked Edit Settings.

If every preview in your account is blank, check your Meta connection at Settings & members → My connections. If there's a warning, click Reauthorize and choose Edit previous settings on Meta's screen, not Reconnect. See Required Meta app permissions missing.

For previews in Launch, see Previewing ads.

Did this answer your question?