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Overview
What Are Segments & Tags?
When to Use Segments vs Tags
How to Create and Manage Segments
How to Create and Manage Tags & Labels
Top Segment Ideas to Drive Ticket Sales
Best Practices

Overview

Segments and tags help you organise your audience for smarter targeting and more personalised campaigns. Segments are dynamic groups based on filters like event attendance or email activity, while tags are manual labels you assign to specific contacts (like VIPs or contest entrants).

Used together, they make it easy to target the right fans with the right messages at the right time.

What Are Segments & Tags?

Segments are dynamic groups based on filters like location, email engagement, or purchase history. They update automatically as new fans match your criteria.
Tags are manual labels you apply to contacts — great for categorising contest entrants, VIPs, or internal audience groups.

When to Use Segments vs Tags

Use Case	Segments	Tags
Automatically group people based on behaviour	✅	❌
Manually label specific contacts	❌	✅
Continuously update campaign audiences	✅	❌
Label contest entrants, VIPs, etc.	❌	✅

How to Create and Manager Segments

Creating a Segment

Go to Audience > Filters
Add your criteria (e.g. “Ticket Name is ‘Early Bird’”)
Click Save Segment
Give it a clear name (e.g. “Early Bird Buyers”)

Segments are dynamic – they update automatically when new contacts meet the filter criteria.

Editing or Deleting a Segment

Click the ⋯ (three-dot) menu next to the segment.
Select Edit or Delete.

Use Cases for Segments

Sync segments from Audience Republic into Meta to create Facebook Custom Audiences
Build dynamic campaign lists
Track evolving groups like “Not Yet Purchased” or “Top Spenders”

How to Create and Manage Tags & Labels

Creating Tags

Go to the Audience Manager
Select one or more contacts
Click the Tag icon
Type a new tag name and click Create New, or select an existing tag
Click Save to apply the tag

Removing Tags

Select contacts, click the Tag icon, and deselect tags to remove them

Viewing & Managing Tags

Go to the Tags tab to view, edit, or remove tags

Creating Labels

Labels are similar to tags but used more for internal categorisation.

Navigate to Audience > Labels
Click + to create a new label

Editing/Deleting Labels

In the Labels view, click ⋯ next to a label
Choose Rename or Delete

Top Segment Ideas to Drive Ticket Sales

Past Buyers (Not This Year)
- Filter: Purchased last year AND NOT purchased this year
Presale Registrants Who Haven’t Purchased
- Filter: Signed up for presale AND NOT purchased
Top Spending Customers
- Filter: Total spend > X amount
- Reward these loyal fans with exclusive perks
Fans in a Specific Location
- Filter: City, state, or country matches event location

Best Practices

Combine Segments and Tags
Use segments for behaviours (e.g. purchased) and tags for manual flags (e.g. “VIP”) to fine-tune targeting.
Be Consistent With Tag Naming
Stick to a structure like “Contest – Month” or “VIP – 2025”.
Regularly Review Segments
Ensure filter logic still aligns with current marketing goals before using them in campaigns.
Clean Old Tags & Labels
Archive or delete unused ones to keep things tidy.
Use Tags for Non-Standard Data
Like “Likes techno” or “Influencer” – things not tracked via ticketing or standard fields.