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Getting Started with Audience Manager

Audience Manager is your single source of truth for customer data bringing together ticket purchases, signups, email subscribers, and more.

Support Team avatar
Written by Support Team
Updated over a month ago

Overview

Audience Manager is your central hub for managing all your customer data - ticket sales, campaign registrations, email subscribers, and more. Use it to build smarter segments, run more targeted campaigns, and get deeper insights into your fans.

Setup Checklist

Follow these steps to get up and running:

1. Prepare Your Contact Data

2. Connect Integrations

  • Have your admin logins ready for any ticketing platforms

  • Set up integrations to automatically sync attendee data

3. Import Your Contacts

  • Import your contact list via CSV

  • Add tags during import to help with organisation (e.g. genres, VIPs, events)

4. Tag and Segment Your Contacts

  • Create manual tags to group specific contacts

  • Use filters to build dynamic segments (e.g. past buyers, by location)

5. Explore Customer Profiles

  • View individual contact profiles to see full history, ticket spend, events attended, and more

6. Start Targeting

  • Use filters and segments to run smarter email, SMS, and ad campaigns

  • Save filter sets for future use

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