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Overview
Tags are manual labels you can apply to contacts to organise your audience based on events, genre, city and more. You can add or remove tags during import, from the Audience menu, or directly within a contact’s profile - individually or in bulk.
Ways to Add or Remove Tags
1. Add Tags During Import
When importing contacts to the Audience menu or a list in Messaging, you can apply a tag to the entire import.
See our Importing Contacts guide for more on how to include tags in your CSV file.
2. Add or Remove Tags in the Audience Menu
Use this method for tagging individual contacts or bulk tagging a filtered group.
To add a tag:
Go to the Audience menu.
Search for contacts, or apply filters to find a group.
Select contacts using the checkboxes.
Click the Tags button at the top of the table.
Select Add, then:
Type the tag name and click +Create new tag, or
Select an existing tag from the dropdown.
Click Save.
Note: Tags may take a moment to appear depending on the audience size.
To remove a tag:
Follow steps 1–4 above.
Click the Tags button and select Remove.
Begin typing the tag you want to remove and select it from the list.
Click Save.
3. Add or Remove Tags from Customer Profiles
Available on Pro and Plus plans.
To add a tag:
In the Audience menu, click a contact to open their Customer Profile.
Click +Add Tag.
Create or select a tag.
To remove a tag:
Click the X next to the tag name in the profile.
4. Tag Event Attendees or Ticket Purchasers
Use filters to quickly tag fans based on event participation.
Go to Audience Manager.
Click Filters and choose:
Purchased Ticket To > [Select event(s)]
Select the contacts from the filtered list.
Click Tags > Add, then apply or create a tag.
Click Save.
