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Before you get started
Ensure you have a Google Ads account
Have access to Audience Manager
Reach out to your customer success manager or support@audiencerepublic.com to request access to set up Google Custom Audiences
Please be advised that Google Ad Audience Manager will only show a matched percentage of the contacts that have been synced; it will not display each contact's email address.
Connect Google Ads account to Audience Republic
Use the Account Settings tab to connect and sync your segments directly to your Google Ads account.
Once your Google Ads account is connected in Audience Republic, any saved segments can be automatically synced—saving you time and helping streamline your campaign workflow. It's a quick and efficient way to push your Audience Republic segments straight into your Google Ads account.
Our team will go to the backend of your account to set this up. From Account Settings > Integrations tab
Please ensure you are logged in to your Google Ad account
Next, Create your segments in Audience Manager
Example:
Click the Sync button to Sync your segments
Please wait approximately 60 minutes for the audience to appear in your Google Ad account
You will find your synced segments in your Google Ads account:
Go to Tools > Audience Manager
If you are still using the previous user interface, go to Tools & Settings, click Shared Library, then choose Audience Manager to view your synced segments:
Go to your Google Ads account and refresh your browser
After 60 minutes, you will see the segment(s) populating:
Google Ad Audience Manager will only show a matched percentage of the contacts that have been synced; it will not display each contact's email address.
An example of a segment in a Google Ads account:
Note: When you update your segments in your Audience Republic account, they will automatically sync and update in your Google Ads account as well.
Saved segments can be automatically synced to Google to save time and streamline your workflow.
Troubleshooting Google Ad Segment Syncing Issues
Ensure the user account connected to Google Ads has the appropriate permissions. You’ll need the following:
Administrative access to the Google Ads account.
API integration permission enabled.
Go to Tools & Settings in your Google Ads account.
Navigate to Account Access.
Check that the connected account has Admin access.
Ensure that the correct API token is being used to link Audience Republic with Google Ads. A mismatch or expired token may block segment syncing.
To update your token:
Go to your Audience Republic account.
Check your API integrations section.
Ensure the API token for Google Ads is up to date.
Google Ads enforces a minimum audience size before segments can be used for targeting. Ensure that your Audience Republic segment meets this requirement:
Display Ads: Requires a minimum of 100 active users.
Search Ads: Requires a minimum of 1,000 active users.
To check your segment size in Audience Republic:
Go to Segments.
Verify the number of users in the selected segment. If the audience is too small, consider combining segments or adjusting your targeting criteria.
Ensure that the data within the segment (such as email addresses and phone numbers) is formatted correctly to match Google Ads’ requirements. Data must be clean and free of formatting errors.
Tips for ensuring data compatibility:
Use standard formats for emails and phone numbers (e.g., no spaces, special characters).
Remove duplicates or invalid data.
Ensure that the emails and phone numbers match the data of users in your Google account.
Sometimes, segments may take time to process in Google Ads. You can check the status of a synced segment to ensure it's not still in the processing phase.
To verify segment status:
In Google Ads, go to the Audience Manager.
Check the segment under Audience Lists.
Ensure the segment shows as Ready. If it's still showing as Processing, allow some time for Google to complete the syncing process.
6. Check Google API Status
Occasionally, Google Ads’ API may experience outages or issues. To rule this out, you can check the Google Ads API status:
Visit the Google Ads API Status Page.
Look for any ongoing issues or maintenance notices that could be affecting segment syncing.
If you've verified all the steps above and are still experiencing issues, please contact Google's support team. Please provide the following details to help them investigate:
Google Ads Account ID
Segment Name
A brief description of the issue
Use this guide to troubleshoot and resolve common sync issues with Google Ads segments.