What Insights are available?

Age, gender, location, top spenders, repeat ticket buyers, top referrers, top artists, top tracks and podcasts.

Unlock insights about your audience when you import contacts, ticket sales, sync Eventbrite and run Campaigns.

These insights are available to Events, Campaigns, your entire audience, or a segment of your audience.

Age and Gender

Understand which fans spend the most money and which fans buy tickets to the most events.

Who referred the most friends in a campaign for that event. This will only populate if you run a campaign for that event.

Aggregate location data by City, State or Country

Use campaigns to understand Spotify music listening history for the last 90 days. Understand which artists, tracks and podcasts are most popular.

Filters can be used in either the Audience or Insights menu.
Use the filters in the Audience menu to identify segments, which you can target with advertising or send tailored messages.
In the Insights menu, use filters to reveal insights for a specific segment.

Navigate to the Insights menu
Click the Filter icon on the top left. This will expose the filter menu from the left side.
Choose +Add filter to reveal filter options
Full list of available filters
Select the filter you wish to apply and click Apply filter
The Audience table will adjust now to only reveal contacts that meet the filter criteria
To save this filter as a segment, click Save segment.
Apply an additional filter by clicking +Add filter
Remove the filter by clicking Clear