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What Insights are available?
Age, gender, location, top spenders, repeat ticket buyers, top referrers, top artists, top tracks and podcasts.
Age and Gender
Top spending ticket buyers and Repeat ticket buyers
Understand which fans spend the most money and which fans buy tickets to the most events.
Top referrers
Who referred the most friends in a campaign for that event. This will only populate if you run a campaign for that event.
Locations
Aggregate location data by City, State or Country
Top artists, top tracks and podcasts
Use campaigns to understand Spotify music listening history for the last 90 days. Understand which artists, tracks and podcasts are most popular.
How to apply filters in the Insights Menu
Filters can be used in either the Audience or Insights menu.
Use the filters in the Audience menu to identify segments, which you can target with advertising or send tailored messages. In the Insights menu, use filters to reveal insights for a specific segment.
Navigate to the Insights menu
Click the Filter icon on the top left. This will expose the filter menu from the left side.
Choose +Add filter to reveal filter options
Full list of available filters
Select the filter you wish to apply and click Apply filter
The Audience table will adjust now to only reveal contacts that meet the filter criteria
To save this filter as a segment, click Save segment.
Apply an additional filter by clicking +Add filter
Remove the filter by clicking Clear
Key features
Unlock insights for your entire audience
Filter to unlock insights for a segment
See insights for a campaign or event
