The Audience Manager helps you organise your contacts using filters, saved filters, and tags. Each serves a different purpose, and knowing the difference will help you manage your audience efficiently for campaigns, exports, and reporting.
Filters
Filters are temporary rules applied to your contact list to view a specific audience.
Applied temporarily; results aren't saved when you navigate away.
Ideal for one-time views or analysis
Examples:
Contacts who purchased tickets to a specific event
Contacts subscribed to a marketing list
Contacts who spent over $100 on tickets
Saved Filters
Saved Filters (previously called segments) are named, reusable filters.
Automatically update as contacts meet or no longer meet the criteria.
Can be edited, renamed, or deleted.
Can be used across the platform to apply to segment messaging lists, sync to paid ads and reporting.
Examples:
Signed up for campaign but not purchased a ticket
Spent over $500 on tickets
Tags
Tags are manual labels applied to contacts.
Do not update automatically - a tag stays on a contact until removed.
Can be grouped, merged, or marked as favourites for easier organisation.
Ideal for manual audience management or highlighting special characteristics.
Examples:
Genre preference (e.g. “Dance Music”)
Internal organisation (e.g. "Old Database")
Filters vs Saved Filters vs Tags
Feature | Filter | Saved Filter | Tag |
Auto-update | ❌ | ✅ | ❌ |
Can edit rules | ❌ | ✅ | ❌ |
Ideal for | One-time views | Creating Audience Segments | Manual organisation |
Next steps
Learn how to apply, save, and edit filters in this article.
Learn how to create and manage tags in this article.