Event Groups allow you to group multiple related events together, such as a tour, festival, or series of recurring events so you can manage, monitor, and report on them collectively while still having access to individual event data.
Event Groups provide a conversion focused management dashboard, with aggregated metrics for all included events and a table breakdown for each event.
Creating an Event Group
Navigate to the Events tab in Audience Republic.
Click Create Event Group.
Give your event group a name for easy identification.
Select the events you want to include
Add Artwork for your Event Group
Click Create Event Group.
💡 Tip: Event Groups can include both upcoming and past events, helping you monitor performance across multiple occurrences.
Managing an Existing Event Group
Navigate to the Events Group
Click Edit Event Group.
Select or search for the events you want to add to the group
Click Save
Event Group Dashboard
Once your Event Group is created, you’ll see the Event Group Dashboard, which includes:
Aggregated Metrics
Total ticket sales and revenue across all events in the group
Combined data capture sign-ups and engagement
Overall message performance (Email & SMS)
Event Table Breakdown
Lists all events in the group with key metrics per event
Columns include ticket sales, sign-ups, and engagement
Each event links to its individual Event View Page for granular insights
Why Use Event Groups?
Holistic view: Monitor performance across multiple related events in a single dashboard
Efficient management: Run campaigns, messages, and automations for all events in the group
Better reporting: Compare metrics at both the individual event and group level
Streamlined planning: Perfect for tours, multi location festivals, or recurring shows