How to get here
In the left menu, click Overview.
Navigate to the Membership insights section.
Click the Distribution tab.
Here you can see Campaign distribution.
You are now on the Campaign distribution screen.
Step-by-step guide
Select a date range
Before you see the chart, make sure you have set the From date and To date using the date filters at the top of the insights page. The chart only shows campaign data that falls within this date range. If no date range is set, the chart may appear empty.
Filter by membership type (optional)
Use the Membership type filter to narrow the results to specific types. If no types are selected, all campaign membership types are included.
Set minimum membership duration (optional)
Set the Minimum membership duration in days filter to only include members who have been enrolled for at least that many days. This helps you focus on engaged members rather than short-term sign-ups.
Select a segment
In the top right corner of the card you will see a segment selector button — set to All by default. Click the button to open a dropdown with three options: All — overall campaign distribution with no breakdown. Gender — breaks the data down by gender so you can see how campaigns perform across male, female, and other groups. Age — breaks the data down by age group so you can see which age groups your campaigns attract. Click the segment you want — the chart reloads automatically with the new breakdown.
Read the charts
Each campaign gets its own bar chart with a title showing the campaign name. The horizontal axis shows months (e.g. "Jan 2025"). The vertical axis shows the number of memberships. When segmenting by gender or age, you will see multiple bars per month — one for each group. The legend in the top right of each chart tells you which colour corresponds to which series. Campaigns are sorted alphabetically by name.
Review the info tooltip
Next to the segment selector there is an info icon (ℹ). Hover over it to see a note that only campaign membership types are included — guest and staff memberships are not included.
Do you need help?
Contact support and include information about:
What you were trying to do
When the problem occurred