How to get here
In the left menu, click Overview.
Navigate to the Membership insights section.
Click the Distribution tab.
Here you can see Subscription distribution.
You are now on the Subscription distribution screen.
Step-by-step guide
Set the date range
The date range is controlled by the filters at the top of the Insights page. From date (required): The start of the reporting period. To date (required): The end of the reporting period. The chart updates automatically when the dates change.
Filter by membership type (optional)
Use the Membership type filter to narrow the report to specific subscription membership types. Leave it blank to include all subscription types.
Set minimum membership duration (optional)
You can filter out short-term memberships by setting a Minimum membership duration in days. For example, entering 30 will only include members who have been active for at least 30 days. This is useful for excluding trial memberships or very short sign-ups.
Select a segment
In the top right corner of the chart card you will see a segment selector button — set to All by default. Click the button to open a dropdown with three options: All — one chart with all members combined, no breakdown. Gender — separate data series for each gender group (e.g. Male, Female, Unspecified). Age — separate data series for each age group. Select the segment you want — the chart reloads with the new breakdown.
Read the chart
Each chart shows a bar chart with months along the horizontal axis and member count on the vertical axis. If you selected All, you will see one chart. If you selected Gender or Age, you may see multiple charts — one for each group — sorted alphabetically by name. Hover over a bar to see the exact number for that month. The legend in the top right of each chart shows which colour corresponds to which data series.
Review the tooltip information
Next to the segment selector there is an info icon (ℹ). Hover over it to see a reminder that all subscription membership types are included, but guest and staff memberships are not included.
Do you need help?
Contact support and include information about:
What you were trying to do
When the problem occurred