What is SEO?
https://resources.boomtownroi.com/videos/what-is-seo
If you have any more questions, don't hesitate to get in touch with DigitalStrategy@boomtownroi.com to speak with a team member.
What is the Difference Between SEO and SEM?
WordPress SEO Options Explained
https://resources.boomtownroi.com/videos/seo-options-explained
If you have any more questions, don't hesitate to get in touch with DigitalStrategy@boomtownroi.com to speak with a team member.
SEO Recommendations & Best Practices
Want to bring in more organic (free!) leads? We would be happy to share recommendations on Search Engine Optimization (SEO).
WHAT TO DO:
Take advantage of...
Website Pages you can edit (see below)
SEO Options: Edit Title Tags, URLs, Heading Tags
Building Social and External Links
Create Unique Content
If you are a Broker/Admin user or Agent with Content Editor permissions, you'll have the ability to change title tags, meta descriptions, URLs, heading tags and content on the following pages:
Homepage (Broker/Admins can click on "Contact Us" in the top menu of Help Portal to request changes here)
Custom Content Pages
Top Agents Page
Buy Page
Sell Page
Finance Page
Main Blog Page
Blog Posts
Main Guide Page
Guide Pages
Main Resources Page
So much opportunity to go after the keywords that are the most important to your Business. Likely those keywords surrounding: Cities, Neighborhoods, Realtor, Real Estate, Homes for Sale, Company Name and more -- in a very natural, non keyword-stuffed way!
What you cannot edit...
Result Pages
Full Property Detail Pages
Individual Agent Pages (other than fields found in the CRM under your Agent Profile page)
Use The SEO Options in WordPress!
The SEO Options are found within WordPress on the page in which you are looking to edit, add content, etc-- right below the fold. Herein, a client can manipulate the Title Tag and Meta Description of a page. Below is a short video on the SEO Options, and below it is how those will translate to Google!
To do your part to win the SEO game, it's best to not think about just about SEO. Think about optimizing for the people, and the search engine will follow suit. Please see our best SEO suggestions below:
Build out your agent page with information about yourself
Make sure your contact info is up-to-date and filled out
Unique to you; What sets you apart? Why work with you? Likes, favorite local spots, etc
Stats as to why you sell faster, for more dollars, any promises you make and deliver on
If you have a niche, speak to it
Include all ways to "connect with you"
Include a video
Include your listings
Add testimonials
Identify the social channels where your buyers or sellers are coming from and start networking with those people.
Promote yourself on Facebook and Google+ at the very least
Roughly 75% of real estate agents business comes from referrals and word of mouth
Humanize yourself, be available and respond quickly
Focus on on-page and off-page elements
Work on gaining reviews on all review platforms!!!
Make sure your NAP (name, address, and phone) your information about you and where you work is consistent everywhere
Where can you get a local mention (ie. another brand, another co-worker, local business, local newspaper)
Create an infographic or put together FAQ (a different spin on something) and share that on the brand site and link the call to your agent page to contact you
When you blog have the call-to-action go to your agent subdomain if appropriate
Use the blog best practices provided within the attachment when creating blog posts
When creating a post TITLE, use the address or a keyword that better explains the post
Second to that, this will help the URL string become more search friendly
Title tags should be no more than 55 characters, when possible
Meta descriptions should give insight into what your post is about and be no longer than 150 characters
Use categories and tags with a purpose (ie. Categories: Featured Listings, Buying, Selling, Tips) (ie. Tags: Boca Raton, FL, Swimming Pools)
From the brand level, with agents help, schedule out or create a content calendar
Emails to drive engagement
WHAT NOT TO DO:
Buy links to help drive traffic
Do not copy and paste content from another website and use as a post
Go overboard on tags for posts
The BoomTown Library has tons of additional great resources and exercises as well! Find more in the BoomTown Library here!