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Website Content Overview
Website Content Overview
Updated over a year ago

As a Broker/Admin, you'll have access to a number of options for adding content to your BoomTown website!

Custom Content Pages


Blog Posts


Image and File Hosting


Testimonials


Custom Content Pages

When adding content to your website, you'll have the option of creating Site Pages and Landing Pages within Wordpress!

Landing Page

A Landing Page is a standalone web page, created specifically for a marketing or advertising campaign! Landing Pages are a great way to drive traffic to your website, improve your SEO, and build your brand! These pages can also form part of an effective PPC strategy! Each time a Landing Page is published, it will display within the Resources page of your team's website!

Create or Edit a Landing Page

In order to get started creating a Landing Page on your team's website, first select the Customize Website option within the Tools tab of your left-hand menu bar.

Don't see the Customize Website option listed? Please reach out to your Broker/Admin to have the feature enabled!

You'll be taken to a page where you'll want to select the Create or Edit button located on the Landing Page tile, and this should open your BoomTown website directly to your Landing Pages.

Now click on an existing Landing Page that you would like to edit or select Add New to add a new Landing Page.'

When adding a new Landing Page, start by clicking the gear icon at the top right to expand the Document Settings menu. Under the Page Attributions section, enter the title of your page in the field at the top. You'll notice that a URL for your page is automatically created based on what you type in the Page Title field. You can edit the URL by clicking the Edit URL button.

From here, you can click on the

button located in the top left corner of the page to use the Block Editor, and start adding content blocks to your page.

Using the buttons located in the top right corner of the page (pictured below), make sure to save your draft and preview it before clicking the Publish button to add your page to the Resources Page on your website!

Landing Pages will not be displayed on the Resources Page even though the option to hide the page from the Resources Page exists under SEO Options.

Enabling Drag and Drop Editing

In order to enable Drag and Drop functionality, you will want to disable the "Top Toolbar" view (see video).

Once you have changed the settings in your toolbar, you should be free to do drag and drop editing for all of your WordPress Pages!


Site Pages

Site Pages can be a great way to showcase events, listing, and hiring information specific to your team and website! Each time a Site Page is published, it will display within the Resources page of your team's website!

In order to get started creating a Site Page on your team's website, first select the Customize Website option within the Tools tab of your left-hand menu bar.

Don't see the Customize Website option listed? Please reach out to your Broker/Admin to have the feature enabled!

You'll be taken to a page where you'll want to select the Create or Edit button located on the Site Page tile, and this should open your BoomTown website directly to your site pages.

Now click on an existing Site Page that you would like to edit or select Add New.

Start by clicking the gear icon at the top right to expand the Document Settings menu. Under Page Attributions enter the title of your page in the field at the top. You'll notice that a URL for your page is automatically created based on what you type in the title field. You can edit the URL by clicking the Edit URL button.

From here you can use the Block Editor, and start adding content blocks to your page.

Using the buttons on the right side of the page (pictured below), make sure to save your draft and preview it before clicking the Publish button to add your post to the Resources Page on your website!

If you're wanting to publish the Page to your site, but not have it linked under your Resources page, check the Hide from Resources page box at the very bottom of the Document Settings!

Enabling Drag and Drop Editing

In order to enable Drag and Drop functionality, you will want to disable the "Top Toolbar" view (see video).

Once you have changed the settings in your toolbar, you should be free to do drag and drop editing for all of your WordPress Pages!


Categorize Pages

When you create and publish Pages through your WordPress console, they will be added to the Resources Page on your website by default.

In order to help keep your Resources Page organized, you can categorize the Pages you create to have them grouped into different sections! This can be done through the Category area of the site page Document Settings in your WordPress console -- along the right-hand sidebar.

Once saved, the category will then display in bold on the Resources page and any Site Pages set to that category will display as links under it!

Any Page that is not given a category will be automatically placed in the More Resources section under the Resources Page of the site.

If you're wanting to publish the Page to your site, but not have it linked under your Resources page, check the Hide from Resources page box at the very bottom of the Document Settings!


Guide Pages

Guide Pages are a great way to provide visitors and leads with a glimpse into areas and neighborhoods they may want to buy in!

Guides also allow your team to showcase certain areas that you may work with more closely.

Broker/Admin users will have access to editing and creating Guide Pages by default, along with any users that have Content Editor permissions. If you don't see the option to add Guides in your account, please reach out to a Broker/Admin user!

The Guide page itself is a great way to share unique, local information about areas that your leads may be looking to purchase in.

The page will also include a button linked to a search you set for listings in the featured area, allowing leads to quickly access properties in the areas they find most appealing.

Create Guide Pages

To add a new Guide Page to your website, select the Tools option in the left-hand menu bar in your account, and then choose to Customize Website.

You'll be taken to a page we're you'll need to select the Create or Edit button on the Guide Pages tile, and this should open your Website to the Guide Page section.

Click an existing guide to edit or select Add New at the top. On the page that opens up, you'll first want to enter a title for the Guide page -- which is located under Document Settings > Page Attributes.

Featured Image

You can upload a Featured Image to the Guide Page through right-hand side under the Document Settings.

The Featured Image will pull into the Guide Page, itself as well as under the main Guide Directory page, so you'll want to be sure you upload a photo. The minimum size for the Featured Image is 429 x 284 pixels.

Guide Page Content

Now, use the Block Editor to enter some local content into the body of the Guide page.

Content does not need to be entered in order to create the Guide page, so you can always add your content to the Guide later on once you have it! A few ideas for what information to include under a Guide page are below:

DO include

  • What makes this area unique?

  • What makes it appealing?

  • What Buyers does this area generally attract? (e.g. price ranges, family friendly, great for first time home buyers)

  • Why might someone want to live in this area? (e.g. restaurants, parks, shopping, etc.)

  • Local events in the area

  • Content written in your own voice

Do NOT include

  • Copy and Pasted content from elsewhere

  • Keyword-stuffed content

Insert Search

Next, you can insert a search for the Guide.

The search is what will determine which listings are associated with your Guide.

These listings will be accessible through the View Homes button in the upper-right corner of the Guide page as well as under the Top Areas & Neighborhoods section of your website homepage.

To setup the search for your Guide Page you will need to:

Go to your BoomTown website and perform a search for the featured area -- selecting any other criteria you wish to include (price range, specific property types, etc.).

Copy the search results URL from the address bar at the top of your browser.

Paste that URL into the Search field of your Guide page

The last step is to publish your Guide Page by clicking the Publish button in the upper right corner of the Edit Guide page!

Your Guide Pages and the Top Areas & Neighborhoods section of your homepage are connected! Due to this, the search you enter for each Guide will also pull in under the Top Areas and Neighborhoods area, along with the title you provide for each Guide. This section is limited to 20 areas or neighborhoods.

You will find a Show on Top Areas Homepage Widget checkbox listed at the bottom of your Guide options, which is where you'll indicate if you DON'T want an area to pull in under the Top Areas and Neighborhoods section. The checkbox will be checked by default.


Reorder Guide Pages and Top Areas & Neighborhoods

Since the Guide Pages and Top Areas & Neighborhoods are connected, if you'd like to reorder the Top Areas & Neighborhoods on your website, this can be done be re-arranging the Guide Pages in your WordPress console.

To do so, access the Guides area of WordPress, to view the list of all your Guide Pages.

Then, you can drag and drop the Guide Pages to change their order!

The Top Area section buttons will get listed out in your designated order from left to right, then down, so alphabetizing them on the Top Areas & Neighborhood area requires going every other on the Guide Pages.


Shortcodes for Pages and Posts

Looking for a way to integrate widgets within your website pages? Below is a list of widgets that can be added to your Site Pages, Guide Pages, and Blog Posts by way of a simple shortcode!

How to Add the Shortcode

Regardless of which shortcode you're adding, below are the steps for getting it embedded into your Page:

1. Access your WordPress console by selecting the Customize Website option in the Tools tab of your left-hand menu bar.

2. Then select Create or Edit on the appropriate tile. This will take you to the back-end of your BoomTown website.

Landing Pages do not currently support shortcode.

3. Click on the title of an existing Page to edit, or the Add New button to create a new page. In the page creation window, click the blue + button in the top left corner to expand your block editor.

4. Within the Block Editor, select the Shortcode Block under Widgets.

5. Paste the shortcode in the block that appears on the page.

6. Then click on the Preview button to the right, and select a Preview style from the dropdown menu.

This will take you to a preview window where you can see how the widget renders within the Page!

Listings Widget - based on search criteria

What it will look like:

Shortcode to Copy and Paste

[listings title="Charleston" qs="city=39821" propcount="3"]

Replace the bolded Areas with:

  • listings title - What you want the title of the widget to be

  • qs - the search for listings to be displayed in the widget

  • propcount - the number of listing cards to be displayed in the widget (along with a See More button)

Listing widget - pull in specific listings

What it will look like

Shortcode to Copy and Paste

[listings title="Listings in Huckleberry Gates" qs="mlsnum=16004343,16004282,16004042" propcount="6"]

Replace the bolded Areas with:

  • listings title - What you want the title of the widget to be

  • qs - enter the listing MLS #s separated by only a comma

  • propcount - the number of listing cards to be displayed in the widget (along with a See More button)

Blog Posts Widget by Category

What it will look like

Shortcode to Copy and Paste

[posts-in cat="buying" title="Buying" num_posts="99"]

Replace the bolded Areas with:

  • posts-in cat - The category of Blog Posts you're wanting featured in the widget

  • title - The title of your Blog Posts widget

  • num_posts - Max number of Blog Posts to pull into widget (with arrow slider)

Pages Widget by Category

What it will look like

Shortcode to Copy and Paste

[posts-in cat="first-time-home-buyer" post_type="page" disable_see_more=true num_posts=99]

Replace the highlighted Areas with:

  • posts-in cat - The category of Pages you're wanting featured in the widget


Add Third-Party Embed Codes in Site Pages

To include an embed code from a third-party platform on a Site Page within your account, first, you'll need to get the embed code from the third-party that you'd like to use.

If you're specifically wanting to embed a YouTube video, check out our article on the topic!

Depending upon the provider, there may be a share option where you can select to pull the embed code, or the code may be provided to you by somebody from the third-party. The body of the code should look similar in format to the one below:

Once you've accessed the code, copy it, and navigate back to your BoomTown account, click the Customize Website option within the Tools tab of your left-hand menu bar.

You'll be taken to a page where you'll want to select the Create or Edit button located on the Site Page tile, and this should open your BoomTown website directly to your site pages.

Now click on an existing Site Page that you would like to edit or select Add New.

Click the plus icon at the top left to expand the Block Editor Menu.

From here you can use a Widget Block or Embed Block to add the code to the page.

Paste the code in the block on the page.

You can choose the Preview button to see what the content will look like on the Page on the site.

When you're happy with the placement of your code, you can save the Page as a draft to publish it later by using the Save Draft button on the right side of the screen.

Alternatively, select the Publish button to display the new content live on the site!


Blog Posts

Content is king! If you’re interested in providing neighborhood information to your subscribers, building up content for SEO purposes, or easily creating Blogs to dive into more detail for listings-- the Blog Page of your website is a great resource.

Create Blog Posts

In order to get started blogging on your team's website, first select the Customize Website option within the Tools tab of your left-hand menu bar.

You'll be taken to a page where you'll need to select Create or Edit button located on the Blog Posts tile, and this should open your Website directly to your blog post section.

Once in the back-end of your BoomTown website, select to Add New at the top.

Start by entering the title of your Blog Post under Document Settings > Post Attributes. You'll notice that the URL for your Post is automatically created based on what you type in the title field. You can edit the URL by clicking the Edit URL button.

From here you can use the Block Editor to start adding content to your post.

If you have photos you'd like add to your Post, use the blocks in the Media section of the block editor menu.

If you have users on your account with the Blog Contributor WordPress access, they won't be able to edit this feature or the Featured Image for the Post. Instead, any changes or addition to images will need to be performed by somebody with a Blog Author, Content Editor, or overall Broker/Admin account permission.

Once you've entered the content for the Blog Post, next select a Category from the right-hand menu bar to help keep your Posts well organized.

You can also set a relevant photo as the Featured Image, which will appear as the thumbnail image for your Post under the Blog page of your site.

Add Title Tags, or Keywords at the bottom of the Add New Post page that are associated with the topic of your Post. This will help SEO value -- just make sure your tags are relevant to the content of the Post.

Using the buttons at the top right of the page, make sure to save your draft and preview it before clicking the Publish button to add your Post to the Blog on your site!


Broadcast Posts with Hootsuite

Using the Hootsuite system, you can setup automated broadcasting of your BoomTown website Blog Posts to your various social media networks.

Create Account with Hootsuite

To get started, you'll need to create an account with Hootsuite as they are a separate service from BoomTown. Click below to sign up!

Set Up RSS Feed

Once you've created a Hootsuite account, you'll need to get a feed set up to have your BoomTown Blog Posts automatically fed to your social media networks. This set up will involve two steps:

1. Linking Social Media Accounts
2. Adding the RSS feed


Link Social Media Accounts

Click on your image (or grey owl icon) in the top left corner.

Then click on the + Add a Social Network button at the bottom of the page.

In the pop-up modal, select those social networks you wish to broadcast your BoomTown Blog Posts to, and click on the Connect with [Social Media Site] button.

When connecting a social media account that supports Pages, you'll have the option of linking your personal page to Hootsuite along with your business pages. See Facebook example below.

Add RSS feed for Broadcasting Posts

Click on the

Settings icon in the left-hand menu of Hootsuite.

In the pop-up modal, select the RSS/Atom tab on the left. Then click on the small

Add a Feed icon.

In the next pop-up modal, you'll want to enter and select the following information:

Feed URL


This will be your BoomTown Website URL with /feed/ added to the end (ex. http://www.cobblestonegroup.com/feed/).

Network to send feed items to


Select from your linked social media accounts which one you wish to broadcast to.

If broadcasting to more than one page in a given social media account, or more than one social media network, you'll need to add a separate RSS feed for each one. The free Hootsuite version will allow up to 2 separate RSS feeds.

Check this feed for new posts every


Depending on how often you post to your BoomTown site, you can adjust the frequency at which Hootsuite will fetch new Blog content.

When new posts are found, send up to


Max number of Blog Posts to be broadcasted at one time.

Prepend text to each message


If you wish to have a default message display in every post, enter it here.

URL shortener for links


Preference on shortened URL format.

Click on the Save Feed button to finish the setup!


Image Hosting, File Uploads, and Embeds

The Wordpress editor allows you to upload, host, and embed certain types of files to be used within your content pages!

Host Images on Your Website

If you have the proper permissions enabled for your user account, you can use the back-end of your WordPress site to host images!

In order to get started hosting the images, first select the Customize Website option within the Tools tab of your left-hand menu bar.

Don't see the Launch WordPress option listed? Please reach out to your Broker/Admin to have the feature enabled!

You'll be taken to a page where you'll need to select another button to Launch WordPress located on the Website Dashboard tile, and this should open your Website console.

Once in the WordPress console, hover over the Media tab in the left hand menu of your WordPress console and select Add New.

Upload the image files that you would like to host by dragging and dropping them into the space provided from your computer, or selecting the file using the Select Files button.

If you need the URL for that image (in order to embed the image in an email, signature, etc.), then select the Edit button on the right side of the screen for the image that uploaded.

This will take you to another page, where you can highlight and copy the File URL toward the right-hand side of the page.

Your photo is now hosted online, and ready to be embedded in your emails & Email Templates!


Embed YouTube Videos in Custom-Content Pages

To embed a YouTube video into a Page or Post, first you'll need to head over to YouTube to access the video you'd like to include.

Once viewing the video, beneath it there's an option to Share -- select this button.

The share window will display, and you'll need to copy the URL.

Once you've copied the code, navigate back to your BoomTown account, and select the Customize Website option within the Tools tab of your left-hand menu bar.

You'll be taken to a page where you'll need to select a page type or post. Click the Create or Edit button on the applicable tile which will take you to the back-end of your website.

Once in the console, select the page you'd like to edit or select Add New.

Click the plus icon at the top left to expand the Block Editor Menu.

From here you can use a YouTube Block to add the video to the page.

Paste the YouTube link in the block provided.

You can choose the Preview button to see what the content will look like on the Page on the site.

When you're happy with the placement of your Video, you can save the Page as a draft to publish it later by using the Save Draft button on the right side of the screen.

Alternatively, select the Publish button to display the new content live on the site!


Embed PDF Files in Custom-Content Pages

To embed a PDF file into a custom-content Page within your account, first the PDF will need to be added to Google Drive or another online hosting service in order to be made public.

Add the PDF to Google Drive

To upload your file to Google Drive specifically, either access an existing Google account that you have, or create a free account with Google.

Once within a Google Drive account, select the New button toward the left-hand corner of the page, and then choose the option for File Upload.

From there, you'll be able to search your computer for the file, and then select the Open button in the file pop-up window. The file will then display as downloading, and a notification will show in the corner of the page, letting you know the upload is complete.

Click on the file name to open it in your browser.

Make the PDF Public

To ensure that the PDF file is Public, in the file window, select the three vertical dots in the top-right corner of the file, and choose the option to Share.

Within the Share pop-up modal, select the chain icon in the bottom left corner.

Then, within the Get link section of the next screen, select the who can view drop-down and choose the Anyone with the link permission. Once you've selected that, click on Done.

Get the Embed Code

Once the file is Public in your Google Drive, in order to get the embed code for it, you'll need to open it within a new window. This can be done by again selecting the three vertical dots in the top-right corner of the file - then choosing the Open in new window option.

Once you're viewing the file in a new window, select the three vertical dots in the top-right corner another time, and choose the Embed item option.

This will take you to another pop-up, and provide you with a unique embed code for the file. Make sure the code is highlighted in blue, then copy the code for use in a Custom Content Page!

Embed the PDF in a Custom-Content Page

To include an embed code from a third-party platform in a custom-content Page within your account, first you'll need to get the embed code from the third-party that you'd like to use.

If you're specifically wanting to embed a YouTube video, check out our article on the topic!

Depending upon the provider, there may be a share option where you can select to pull the embed code, or the code may be provided to you by somebody from the third-party. The body of the code should look similar in format to the one below:

Once you've access the code, copy it, and navigate back to your BoomTown account, click the Customize Website option within the Tools tab of your left-hand menu bar.

You'll be taken to a page where you'll want to select the Create or Edit button located on the Site Page tile, and this should open your BoomTown website directly to your site pages.

Now click on an existing Site Page that you would like to edit or select Add New.

Click the plus icon at the top left to expand the Block Editor Menu.

From here you can use an Embed Block to add the code to the page. Paste the code in the block provided.

You can choose the Preview button to see what the content will look like on the Page on the site.

When you're happy with the placement of your code, you can save the Page as a draft to publish it later by using the Save Draft button on the right side of the screen.

Alternatively, select the Publish button to display the new content live on the site!


Embed an Interactive Map

Here we will walk through how to create and embed a interactive map on your BoomTown site. There are numerous applications for this, such as showing potential clients the homes you've sold in the past, or highlighting specific areas.

This feature can be created through a Google Maps tool, by completing the following steps:

  1. First, you will need an Excel spreadsheet of all your sold data. This spreadsheet will need to include the complete address (city, state, and zip) and the sold price. You can also add additional information such as number of beds, bath, sq ft, etc. Be sure your MLS allows you to share any data displayed on your maps.

  2. You will then need to visit google.com/mymaps and create a new map. This map will be hosted in your Gmail and you (and anyone you give permission too) can edit it.

  3. Once on this page, select the Blue Hyperlink to import your .csv file.

  4. Choose the column to use as your map marker— this should be the address.

  5. Choose a title (we recommend the address again).

  6. The map should automatically zoom to the best fit as the default view but you about to edit if you would like. From here, you can change the icon to a “home” or a custom icon (such as your logo), by selecting the three vertical dots in the top right-hand corner (these will be your friend throughout this process).

  7. Next, you will want to add images/videos to the addresses by selecting the "camera" icon at the bottom. This is the most tedious part but it’s extremely helpful for those visitors that are more visual. You will need to host these images on a few site such as Flickr or photobucket. This image will be the Property Card.

  8. Now, share and choose Public, anyone on the web can view.

  9. Then, you will click the three vertical dots in the top right hand corner and select Embed on my site.

  10. You will receive an iFrame code that users with Content Editor permissions can then use on a Custom-Content Page for your site.

  11. This can be done by logging into your BoomTown WordPress site by navigating to the Customize Website option in the TOOLS tab of your left-hand menu bar.

  12. The selection can then be made to create a new page, where this data can be housed and advertised on your website.

  13. We also recommend exporting the map into a KML file as back up!


Testimonials

If you're looking for a way to display your team's rave reviews on your website, you can add Testimonials within Wordpress!

Testimonials Widget

The Testimonials widget, which is powered by the Testimonials WordPress Plugin, will allow you to easily add and display client testimonials on your site.

The Testimonials Plugin should automatically be enabled in WordPress. If you currently don't see the "Testimonials" tab located in the navigation menu on the left side of the page in your WordPress console, please feel free to reach out to our Support Team to have it added!

If your BoomTown website is not yet live, contact your Implementation Specialist to have Testimonials enabled.

You may also request any of the three Testimonials placement options in your email:

1. Page sidebars can display a rotation of your testimonials.

2. Your Home page can include a rotating display of testimonials you add.

3. Your navigation menu can include a button, which will open your Testimonials page.

If your team's Testimonials Plugin is already active, you can add a new menu item using the steps in this article!

Once your Testimonials feature has been enabled on your live site, you can walk through adding Testimonials here!

Create Testimonials Page

In your BoomTown account, click on the three horizontal white bars located in the top left corner to open your left-hand navigation menu. In order to get started adding Testimonials to your team's website, click on the Tools tab located in your left-hand menu bar and select the Customize Website option.

Don't see the Customize Website option listed? Please reach out to your Broker/Admin about the possibility of having this feature enabled!

On the page you are directed to, you will need to click on the Create or Edit button located under the Site Pages tile.

Click on the Add New to create a new site page.

Don't see the Pages option listed? Please reach out to your Broker/Admin to have the feature enabled!

Under Document Settings > Page Attributes, title your new page, Testimonials, or Reviews -- or any name that you prefer!

Click to expand the Block Editor Menu.

Testimonial Block Options Available

There are now two different testimonial block options for you to choose from when creating the Testimonial page. You can either use the Testimonials block or the Shortcode block. Instructions on how to add each block option are listed below.

Testimonials Block Option


Select the Testimonials Block to add it to the page.

From there, you will be given the option to either select Add Testimonials or Use Random Testimonials.

If you select the Add Testimonials option, a pop-up will appear with a list of testimonials to add one by one.

Be sure to click on the Select Testimonials button located at the bottom of this pop-up to save your selection!

If you select the Use Random Testimonials option, existing testimonials will be chosen at random and inserted on the page.

By default, the Testimonials block will display three testimonials in one row. If you'd like to change this, you can simply click on the Testimonials block on the page and then click on Settings.

Make sure that the Block tab is selected and scroll down to the Testimonials Configuration section to view your layout options along with the option to add more testimonials, create testimonials, or use random testimonials.

Shortcode Block Option


Select the Shortcode Block to add it to the page.

Copy and paste the shortcode provided below into the Shortcode Block:

[testimonialswidget_list]

Then select the Publish button to publish the page!

Add Testimonials

You can now create a new testimonial from the Customize Website page in your BoomTown account by selecting the Customize Website option within the Tools tab of your left-hand menu bar in your BoomTown account.

On the page you are directed to, you will need to click on the Create or Edit button located under the Testimonials tile. This will take you directly to the Add New page to start adding a new testimonial.

If you are already in the WordPress console, you can click on the Testimonials tab located in the left-hand menu.

Don't see the Testimonials option listed? Please reach out to your Broker/Admin to have the feature enabled!

The Testimonials plugin page will appear that lists all of your existing testimonials. This is where you will go to create, edit, or remove a testimonial. To create a testimonial, simply click on the Create Testimonial button located at the top of the page.

On the page that displays, enter the reviewer's name or initials in the Client Name field, and if you'd like, enter something that differentiates the reviewer in the Client Type field.

You can enter the Agent's name in the Client Type field if you'd like to be able to tell which testimonial was for what Agent.

Then, type the testimonial in the content editor area of the page, and select the button to Publish!

Each testimonial you publish can display automatically on your Testimonials page, in your Page sidebars, or on your Homepage (depending upon the settings you have in place)!

Using the buttons located in the top right corner of the page (pictured below), make sure to save your draft and preview it before clicking the Publish button (if you are creating a new page) or the Update button (if you are editing an existing page)!

New page:

Existing page:

Currently, all testimonials added will display on the main website, as well as all Agent subdomains -- regardless of which Agent added the testimonial.

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