Property Boost is a social marketing tool that allows you to promote any active or sold listing in your brokerage! This feature provides one of the easiest ways to get exposure for your listings and generate affordable leads from them.
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Using Facebook Lead Ads, Property Boost allows for the capture of more leads with more accurate contact details. Property Boost will take the guesswork out of running campaigns by providing four predetermined budget plans so you'll know exactly what you'll be getting with your spend.

Property Boost automatically creates a Facebook "Lead Generation Objective" Ad that is shown to Facebook users who live within 15 miles of your listing. It then collects the name, email, and phone number that Facebook has on file for any user who opt-ins for more information via that listing ad. After selecting your desired listing and walking through the steps to boost it, a Facebook ad will be generated within 24 hours.

Using PropertyBoost, you will also have the option to set sellers up on performance alerts for your campaigns, keeping you in the loop on clicks and leads generated!

On your left-hand sidebar within BoomTown, click on the Property Boost tab to access the dashboard. You will also find the Boost Property option within the Marketing Central tab.
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If you would like to promote a specific listing, navigate to your My Listings tab and click on the orange Boost Property icon.
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Your PropertyBoost dashboard will show you all the currently running ads as well as past ads for previously boosted listings along with impressions, clicks, shares, and leads for each ad.
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​Please Note: You will not see a newly boosted listing's ad immediately appear on your PropertyBoost dashboard since it can take up to 24 hours for the ad to propagate, but all new Leads generated by your Active ads will appear the moment they submit their information.
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You will need to enter your MLS ID within your Agent profile in order for listings to display within Property Boost. For full steps on how to add your MLS ID to your profile, click here!
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You will have the option of choosing the type of boost for your property - Listing, Open House, Price Reduced, or Sold.

Within this section, you'll be able to customize the appearance of your campaign. All changes will be displayed in the ad preview shown in the far right section of this page.

Ad Image - By default, the first picture that was uploaded to the MLS is used as the ad's image. If you would like to use a different listing image simply click on the blue 'Select New Image' link underneath the default image to choose from all of the MLS pictures for that property. You may use up to 5 images to display.
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Once you select your desired image, click the green "Use Selected Images" button at the bottom of the list and the ad preview will refresh with the new picture.

You can also add a 'Just Listed', 'Just Sold', 'Open House', or 'New Price' banner using the 'Display Image Overlay' toggle.
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​Targeting
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Your ad will automatically be shown to all Facebook users within a 15-mile radius of the property's address. You can change the targeting to areas outside of the listing address by adding a zip code or using the map. You may select up to 2 target areas.

Open House Information
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If you selected the Open House boosting type for your campaign, you can use this section to add an Open House date and time to your ad.
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Compliance Text (Optional)
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Make sure to add any compliance verbiage that may be required by your state, MLS, and/or brokerage! You are solely responsible for ensuring this information is displayed on your listing's ad.
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​Seller Information
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When you boost a listing, you have the choice to add in the client's contact information so they can receive daily emails containing the stats for their property. This is an easy, automatic way to keep them informed of your marketing efforts for their listing and show them the number of impressions, clicks, new Leads, and shares on Facebook that their property generated.

After setting up the ad, you will need to choose a pricing plan that fits your marketing budget. You can select from 3-day, 7-day, or 21-day ads. However, it's encouraged to use the 4-week PropertyBoost LifeCycle Ad which will automatically update as your listing changes.
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This type of ad will automatically market all stages of your listing's life cycle.

LifeCycle ads update as your listing updates in the MLS. From Just Listed, Open Houses, and even Sold, this ad will cover you for every update.

PLEASE NOTE: By purchasing PropertyBoost for any length, you are agreeing to the terms of use notated at the bottom of the pricing plan list:

"In order to boost this property, you must be the listing agent or have permission from the listing agent to do so. Using property boost is the sole responsibility of the agent. The brokerage will not be held responsible for misuse or failure to comply with permission requirements. Ads take 24 - 48 hours to go live. If you are a lender, please do not boost the listing; your leads will be routed to your company and not assigned to you. If the listing becomes Pending/Under Contract/Sold during the duration of the boost, no refund will be issued for the time used and/or remaining. Any time remaining cannot be transferred to a new listing."

Once you have selected a pricing plan, you'll just need to enter your billing information in the final section below. Be sure to click on Complete Checkout to finish setting up your campaign!
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Property Boost is one of the easiest ways to get exposure for your listings and generate affordable leads from them.
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Property Boost automatically creates a Facebook "Lead Generation Objective" Ad that is shown to Facebook users who live within 15 miles of your listing. It then collects the name, email, and phone number that Facebook has on file for any user who opts-in for more information via that listing ad.

Your ad's appearance can be customized during the setup process and will look similar to the one below.

The title of your ad will change depending on the boosting type you choose when boosting a listing. For instance, if you select Open House as the boosting type additional information will be displayed for the event and the ad will reflect that the property has an open house scheduled.

If you do not see your desired listing available for boosting, this can be due to one of the following factors:

New Property Boost leads will automatically import into your BoomTown CRM. You will receive a new lead alert just like you would with any other lead. The lead source will display as ‘Property Boost’.

No. If the listing goes off-market for any reason you will not be able to receive a refund.
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We recommend checking out the LifeCycle PropertyBoost to market your listing through all steps of the listing lifecycle! Never lose an opportunity for visibility again by keeping your ads running longer.

Yes. Ads update when a listing price changes, so you don’t have to do anything manually!

Boost types cannot be made after an ad is purchased.

No. Ad displays and formatting are hard coded and provided by Facebook in terms of what can be advertised on their platform. Our Ads team also optimizes language for best performance.

The LifeCycle PropertyBoost ad will run for 4 weeks and update as your listing updates in the MLS. From Just Listed, Open Houses, and even Sold, this ad will cover you for every update!

In order to boost a property, you must be the listing agent or have permission from the listing agent to do so.

You will need to check your brokerage's policy regarding rules on marketing other Agents' properties. Your MLS board will also have regulations on this topic and it is your responsibility to stay within all applicable guidelines.

You may only boost other listings with proper permission and only within the context of your brokerage's and MLS board's rules and policies. Because rules vary widely, it is strongly recommended you reach out to your Broker and/or MLS to confirm if you are unsure.

Yes and no. You cannot choose a target demographic, but you do have the opportunity to change the target city on the purchase page.

Facebook's algorithm does a great job of finding people who might be interested in your listing and who will click on your ad. However, if you'd like to choose your targeting area you may! You can select up to 2 areas between 15-100 miles.

Absolutely! To show the price on a Property Boost ad toggle on 'Display Price' when purchasing your ad.

Yes! After boosting you still have the option to make updates to the target area, image, image overlay, and whether the price displays on the ad. To make edits, go to your PropertyBoost dashboard and select 'Edit Ad' on the boost tile.

Yes! If you boost a listing and then have to make changes, like a price reduction, the ad will update with the new information within 24 hours.

PropertyBoost ads can take up to 36 hours to go live and you will receive a confirmation email once it is published on Facebook.

Property Boost leads will come in as Buyers.

New ads take up to 36 hours to be created and approved by Facebook and begin to run. You should start to see activity shortly after. Your Property Boost dashboard in BoomTown will show activity as it begins and continues through the life of your ad.

Leads outside of your target area may occur if the lead was within the targeted area at the time the ad was viewed. We do our best to target leads in your area, but cannot stop anyone from registering.

Lease leads (renters) may occur every now and then. While we do our best to target the most qualified leads, we cannot stop anyone from registering.

There may be times when an existing lead registers again on a Property Boost ad with the same email address. In this case, a new lead record will not be created. Your Property Boost dashboard will show the total form fills, and your CRM will show the total unique leads. We cannot stop leads from re-registering on ads using the same email address.