This insights page helps you make confident, data-driven decisions about your studio’s subscriptions growth. It helps you answer essential business questions like:
How many active subscriptions do I have on a given period? How does it compare to the previous period?
How many new subscriptions have started during this period? How many have churned?
What is my expected Monthly Recurring Revenue for the end of the year?
How much subscription revenue am I billing? What are the top-performing subscriptions?
Which member subscriptions are currently active? Which ones are currently paused?
Get Started: Choose Your Reporting Period
By default, your dashboard shows the current year (Jan–Dec) and all subscription plans.
You can customize filters to focus on specific timefames or plans.
Filters available:
Reporting period: Choose the date range you want to analyze by editing the drop-down menu selection. Examples:
Current → Month: this month’s performance
Current → Day: today’s snapshot
Last → 30 → Days: last 30 days
Next → 3 → Months: upcoming 3 months (for forecast)
Subscription plans: Filter by specific plans, e.g. “Unlimited,” “10-class,” or “Monthly Pass.”
1. Key Subscription Metrics
Get an instant overview of your subscription KPIs for the selected period.
Compare against the previous period
Drill down into detailed data by clicking “Show underlying data”
Metrics explained
Metric | Definition | Notes |
Active in Period | Subscriptions active at least one day during the period | Subscriptions that were active at any time during the selected period. |
An active subscription is one that members can use to book classes, with its validity period open so the member can benefit from it. |
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New | Subscriptions that started during the period | Uses subscription start (validity) date, not purchase date. |
Churned | Subscriptions that ended during the period | Includes both non-renewals and manual cancellations. |
Paused in Period | Subscriptions that started a pause during the period | Subscriptions that began a pause at any time during the selected period. |
Note that some of these subscriptions may have resumed or churned by the end of the period. |
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Subscription Billed Revenue | Total invoiced amount for subscriptions in the period | Based on invoice due amount (paid, processing, or planned). |
% vs Previous Period | Increase or decrease percentage from previous period | The previous period is the exact date range immediately before your selected reporting period. |
👉 Click the button “Show underlying data” on any metric (top-right of the KPI tile) to access a detailed list of subscriptions and download it
💡Tips:
“Active in Period” ≠ “Active Today.” This KPI counts any subscription that was active at least one day in your selected period. If you’re interested in Active subscriptions as of today, check the last section of the page “Manage Risks & Opportunities” or filter your reporting period on the current day.
Paused in Period ≠ “Paused Today.” If you’re interested in paused subscriptions as of today, check the last section of the page “Manage Risks & Opportunities” or filter your reporting period on the current day.
🚀 How to act on it
Use the comparison arrows to instantly see growth or drop since the previous period
A rising “New” + stable “Churned” = good acquisition health
High “Paused” → review communication or pause policies
Drop in “Active in Period” → look into churn or expired subscriptions
2. MRR Trends & Forecast
Visualize how your subscription volume and Monthly Recurring Revenue (MRR) evolve month by month — past and future.
Using the buttons above the charts, you can toggle the graph to display either
Volume (number of subscriptions)
or MRR (monthly recurring revenue)
To use this section at best, make sure your reporting period has more than 2 months selected.
💰 What is MRR?
Monthly Recurring Revenue (MRR) is the standard way to measure your recurring revenue and track the overall health and growth of your subscription business.
It represents the predictable revenue earned from active subscriptions, normalized to a monthly value — regardless of their billing frequency or duration.
Examples:
A subscription billed at €20/month adds €20 to your MRR each month it’s active.
A subscription billed at €1200/year adds €100/month to MRR (
1200 ÷ 12), for as long as it remains active.The same logic applies to daily or weekly subscriptions — everything is adjusted to a monthly value.
💡 Note that:
Unlike billed revenue, MRR is a normalized metric: it converts all subscriptions into their monthly equivalent, so you can compare plans fairly and understand how active subscriptions of different durations contribute to your recurring base.
The joining fee is not included in the MRR calculation
a/ Subscriptions & MRR Over Time
Metrics explained
Metric | Definition |
Active | Subscriptions active at the end of the month. |
New | Subscriptions started during the month. |
Churned | Subscriptions ended during the month. |
Paused | Subscriptions paused at month-end. |
MRR | Monthly recurring revenue, in currency = Active subscriptions at end of month multiplied by their monthly normalized value (see definition above) |
New MRR | Total sum of MRR for all subscriptions that have started their validity period in this month |
Churned MRR | Total sum of the MRR lost for all subscriptions which were canceled this month |
Paused MRR | Total sum of the MRR for subscriptions that are paused at the end of this month |
🚀 How to use this
Use this to visualize subscription lifecycle health — how new, churned, and paused trends balance.
Look at the “Active” line for overall retention strength.
Look at future months to forecast MRR on next months and where you may have a surge of churns
💡 Auto-renews: For forecasting, auto-renew subscriptions are calculated to continue for one additional renewal period, after which they are assumed to be cancelled. This allows the forecast to account for near-term recurring revenue while highlighting potential future churn.
b/ Subscriptions & MRR Movement
Understand why your active subscriptions or MRR moved up or down each month.
The waterfall chart shows month-to-month net movements:
Positive movements, in green
New subscriptions during the month
Subscriptions that resumed during the month after being paused (Pause End)
Negative movements, in red
Churned subscriptions during the month
Subscriptions that started a pause during the month
Baseline of active subscriptions, in grey
Represents for each month the increment in active subscriptions or active MRR, compared with the start of the reporting period.
On this chart, the number of active subscriptions is calculated at the start of the month (and not end of month).
🚀 How to read this
The grey bar
The analysis starts with a baseline of 0 at the start of the period
Each green or red bar shows how your base evolved on a given month — what added or subtracted from the previous baseline
💡 Auto-renews: For forecasting, auto-renew subscriptions are calculated to continue for one additional renewal period, after which they are assumed to be cancelled. This allows the forecast to account for near-term recurring revenue while highlighting potential future churn.
3. Billed Revenue & Trends
Track how much revenue you’ve billed for subscriptions and how it evolves over time.
Subscriptions Billed Revenue
Total invoiced amount for subscriptions broken down by month and invoice status.
Paid → fully paid invoices
Open → due invoices, payment in progress or retried
Draft → planned, future invoices
Extend your reporting period into the future to include draft and open invoices — perfect for forecasting billed revenue in the upcoming months.
Subscription Revenue Share
This is your percentage of total billed revenue coming from subscriptions. It helps assess how much of your business depends on recurring income.
Subscription Revenue Breakdown
This chart can be used to identify your top-selling subscription types over time.
4. Manage Risks & Opportunities
Use this section to spot where to act — on active subscriptions, pause recovery, or churn risk.
You can view, as of any date (today, in the past or in the future)
Active subscriptions
Paused subscriptions
Subscriptions ending in the next 30 days (unless auto-renewed)
🚀 How to act on it
Great for daily or weekly follow-up — who’s about to churn, who’s paused too long, who’s still active.
Data freshness
Data on this Insight page is refreshed once a day in the morning, with data from the previous day.
Loading data
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Permissions
Permissions for the subscriptions insight pages are inherited from the “Subscription Invoices” report. If a user has any permission enabled for “Subscription Invoices” report, they would be able to access the insight for subscription.