What Are Nudges in CASA Loyalty?

Nudges are smart on-site reminders designed to increase engagement with your loyalty program. They gently prompt customers to take key actions, such as creating an account, spending points, or using their rewards, all of which enhance their shopping experience and deepen their connection with your brand.

Account Creation
- When it appears: On the first visit to the site.
- How it works: A pop-up greets new visitors with a message like "Unlock exclusive rewards and perks" alongside a clear Sign Up button.
- Benefits: Encourages users to join your loyalty program right away, establishes a sense of exclusivity and value from the outset, and simplifies the process for users to start earning points immediately.
Points Spending
- When it appears: After a user accumulates points or during checkout if unredeemed points are available.
- How it works: Displays banners reminding users of their available points with messages like "You have 500 points! Redeem them for a discount on your next purchase."
- Benefits: Motivates customers to redeem points, drives additional purchases, and keeps customers actively engaged in the loyalty ecosystem.
Reward Usage
- When it appears: Close to the expiration date of rewards or during relevant purchasing moments.
- How it works: Displays on-site alerts such as "Don't miss out! Your reward for 10% off expires in 3 days."
- Benefits: Creates urgency, reduces unused rewards, and encourages repeat engagement through timely reminders.

To activate a nudge for your customers, click Setup next to the nudge type, then toggle it on/off from the theme editor. Changes save automatically.