What you can do with it
Promote specific items: highlight new arrivals, seasonal collections, overstocked goods or high-margin products.
Launch a branded points currency: name your bonus points "Eco Points", "VIP Stars", "Gold Coins" or anything that fits your brand, for example for sustainable or premium products.
Delight customers: shoppers see the extra reward while they browse and at checkout.
How it works
Choose which products qualify
Specific products: pick individual products with the Shopify product selector.
Collections: pick one or more Shopify collections. Anything bought from those collections qualifies automatically.
Choose how points are calculated
Fixed points per item: a flat number of special points for every qualifying item. Example: 50 special points for each reusable bottle.
Multiplier of the base order rate: a multiple of your regular "Place an order" rate. Example: if your regular rate is 5 points per $1, a 2x multiplier gives 10 points per $1 on qualifying products.
Points per currency spent: a custom rate for matching products only. Example: 3 special points for every $1 spent.
Special points are added to the regular order points, not instead of them. A customer who buys a normal item and a qualifying item in the same order gets both.
Optional limits and eligibility
Earning limits: restrict how often a customer can earn the reward, for example once every 30, 60 or 90 days, or once per lifetime. This helps protect your budget.
VIP tiers: make the bonus available to all customers, or only to members of the VIP tiers you choose.
Set up the Buy Special Products rule
In your Shopify admin, open the Loyalty app and go to Programs → Points.
Under Ways to earn, click Add way to earn and choose Buy Special Products. If it's already in your list, select it.
Set the Status to Active when you're ready to go live. Tick Hide on Account Page if you want the offer to be a quiet promotion that customers don't see on their loyalty page. Keep the default icon or upload your own.
Under Product selection, choose Specific products or Collections, click Select products (or Select collections), tick the items and click Add.
Under Reward calculation, choose one of the three options and enter the value (for example 50 points, a 2x multiplier, or 3 points per $1). A Points summary card on the right shows an example based on a $100 purchase, so you can check what a customer would receive before you save.
(Optional) Tick Limit how many times a customer can earn this reward, enter the maximum number and choose 30 days, 60 days, 90 days or lifetime.
(Optional) Under Customer eligibility, leave the default for all customers, or choose Eligible for specific VIP tiers and tick the tiers.
Under Content customization, review the suggested title and subtitle. To change them, tick Custom title or Custom subtitle and enter your own wording for the widget and landing page.
Click Save in the top bar. The rule is now live.
Rename special points with your own brand name
By default, the app calls these points "Special points". You can change this to match your brand, for example "Carbon Points", "Eco Coins" or "Beauty Stars".
Go to Programs → Points and scroll to the Special point currency card, next to the regular Point currency card.
If your store has several languages, choose a language from the dropdown at the top right of the card and enter the names for each one.
Enter the Plural name (for example "Eco Coins") and the Singular name (for example "Eco Coin").
Click Save on the save bar at the top of the page.
The Special point currency card, where you set the plural and singular names.
Currency changes apply automatically only to newly generated content. Existing content keeps the old name until it's regenerated.
Once saved, your name appears in the Buy Special Products card in the widget, on product and cart pages, at checkout and on the thank-you page, in customers’ account history and in notification emails.
What your customers will see
Product and cart pages: banners showing how many special points they'll earn on the item. Example: "Buy this item and earn 50 Eco Coins".
Checkout and thank-you pages: a summary of the special points earned next to the regular order points.
Loyalty widget and account page: a card with the rule, your custom description and their reward history (unless you chose to hide it on the account page).
Emails: loyalty confirmation emails mention the special points using your custom currency name.
FAQ
Do customers still earn regular points on these products?
Yes. Special points are added on top of the regular order points.
Can I give bonus points on a whole collection?
Yes. Choose Collections and pick one or more Shopify collections.
Can I limit the bonus to VIP members?
Yes. Under Customer eligibility, choose specific VIP tiers.
Can I stop customers from earning the bonus too often?
Yes. Use the earning limit with a 30, 60 or 90 day window, or once per lifetime.
Can I rename the points?
Yes. Use the Special point currency card under Programs → Points.
Does renaming change existing emails or history?
No. The change applies automatically only to newly generated content.