A Bonus Campaign multiplies the points your customers earn, for a window you schedule in advance. Set it up once, and it switches itself on and off at the times you choose.
This is the tool for seasonal moments — Black Friday, Valentine's Day, a bank holiday weekend, a birthday month push.
Where to Find It
Open Casa Loyalty and click Program.
Go to the Limited-time Offer tab.
Scroll to Bonus Campaigns and click Create Bonus Campaign.
There is a Bonus Campaigns Status toggle above it. That switches all your campaigns on or off at once, so make sure it is on, or nothing you schedule will run.
Setting Up a Campaign
Campaign Name
Internal only. Your customers never see it, so name it for your own records — "Black Friday 2026" rather than something customer-facing.
Start Time and End Time
Both are in CET. If your store trades in another timezone, convert before you enter them, or your campaign will start and finish at the wrong moment for your customers.
Multiplier Rules
You set the multiplier for each earning rule separately. So you can double points on orders while leaving signup untouched, or boost both.
A rule you have not enabled shows as unavailable, with a note to enable it in your earning rules first. Turn it on under Program → Points before it can take part in a campaign.
Advanced Settings
Only apply to specific products
Restricts the campaign to products you select, so only those earn the boosted rate.
Required Products
Different thing, and worth reading twice. The campaign only applies when any of your selected products are in the cart or order. Leave it blank to apply to every order.
Use this to push a particular item: boosted points on the whole order, but only if that item is in the basket.
Use Default Multiplier for VIP Tiers
When enabled, your VIP tier multipliers are ignored for this campaign. Every tier earns at the base rate multiplied by the campaign multiplier.
For example, with 1 point per $1 and a 2x campaign, every tier earns 2 points per $1 — including tiers that would normally earn more.
Leave it off if you want your VIP tiers to keep their advantage during the campaign.
Customer Targeting
Three options:
All customers
By tag — any Shopify customer tag
By VIP tier — one or more of your tiers
Targeting by VIP tier is how you make a campaign feel like a members-only perk: double points for your top tier over a holiday weekend, with everyone else on the normal rate.
Two Things to Know
A campaign multiplies, it does not gift
Bonus Campaigns boost what customers earn when they buy. They do not hand out points to people who do not order during the window. If you want to give points outright, that is a different tool.
Campaigns do not repeat
Each campaign runs once, between the start and end times you set. An annual occasion needs a new campaign each year — it will not come back on its own.
Worth putting a reminder in your own calendar a week before each one.
Have questions? Reach out to our support team if you'd like a hand with this.