A campaign is a set of rules. Each rule pairs a trigger (a consumer action) with optional conditions and a reward. Rules evaluate top-down on every event, and the first match wins unless reward stacking is enabled.
THE ANATOMY OF A RULE
• Trigger — a code submitted, a receipt uploaded, a wrapper validated, a birthday reached.
• Conditions — optional filters such as "product SKU is one of…", "submissions per user is at least 3", or "first submission is true".
• Reward — what the consumer receives when the rule matches, with an optional bonus (for example ₦100 airtime plus one raffle entry).
EDITING THE RULES
Use Edit rules to open the campaign in the builder, where each rule reads as a plain sentence with editable tokens. To change behaviour without touching rules, you can Pause campaign at any time — submissions are still recorded, but no new rewards are issued until you resume.