A survey lets you collect first-party insight at the moment of engagement — after a consumer submits a code, before or after they receive the reward.
WHEN TO USE ONE
Surveys suit objectives like brand awareness, product feedback or profile enrichment. Because the consumer is already in a reward flow, response rates are far higher than a cold outreach.
SETTING IT UP
1. Enable the Survey section for the campaign in the builder's Details step — only enabled sections appear in the campaign workspace.
2. Add your questions. Keep them short; consumers often answer over USSD or SMS where space is tight.
3. Decide whether completing the survey is required for the reward or optional for a bonus.
Responses feed back into Audiences, so you can build segments from what consumers tell you — not just from how they scan.