There are a couple ways to source creators for promotions in Cobrand. See below for some options!
Use the Song Catalog to find creators who already engaged organically with sound you want to promote, or with other songs by the same artist.
Create a Segment based on a competitor artist, which could be a group of their sounds or one in particular, and find creators who had high reach and engagement from that pool of UGC.
Use the Catalog to identify trending communities for the song, and then plug those communities into a Segment via Search Terms. You can browse creators who have momentum in those communities, and use that as a starting point.
Once you find a creator who meets your ideal characteristics, you can click Similar Creators. By default they are sorted by the ones with the most-similar posts. If you do not see any Similar Creators in this view, it means we do not have enough data to generate a lookalike.
In addition to the above options, you can use Creator AI Search to find creators. This is a more flexible tool in many respects, since it regards what is occurring in the video in addition to the sound and genre or hashtags associated with it.
The best way to approach Creator AI Search is to use it like a Google search bar. You can search for a sentiment, an activity, an artist name, an aesthetic, to name a few. When you type in a query, for example "sunset surfing", Cobrand will search across our database for video.
Best practices using Creator AI Search...
Start with broad terms and then narrow it down
Use the results filter to define a country location - if you put it in the prompt, we will move it down to the filter anyway
Avoid industry jargon. For example, "tastemaker" is better expressed as "music reviewer" to the AI model
Lastly, instead of finding creators based on their videos, you can search for them based on their overall profile characteristics: median views, engagement rate, location, etc. This top-down approach can be helpful to build up a general library of creators with high engagement metrics for a given location.
Please note: the search bar above the filters will only find a creator based on their name. It is not an AI search feature.
