Yes, the Light Show can be configured to redirect fans to external URLs when the show concludes. However, the availability of this feature depends on how the Light Show is deployed.
If the Light Show runs through the web-based version outside of a team's native mobile app, you have full flexibility to redirect fans to any external URL‚ whether that's a donation page, sponsor website, merchandise store, ticket purchase page, or any other link. You can also change this redirect URL for different events, so your football games could redirect to one sponsor while basketball games redirect to another.
If the Light Show is integrated within a team's official mobile app (such as MLB Ballpark), there may be restrictions on linking outside the app environment. This is typically a policy decision made by the app platform, not a CUE limitation. In those cases, sponsors can still display compelling end-screen content, QR codes for fans to scan separately, or leverage the team's mobile wallet functionality if available. Your CUE account manager can help you understand the specific options available based on your integration setup.