Even when you configure CUE activations for anonymous participation with no required registration, the platform still captures valuable engagement metrics. This includes device type (Android vs. iOS), session duration, whether users are new or returning participants, page views, and interaction patterns within the activation. This baseline data helps you understand participation volumes and engagement trends even when you're not collecting personally identifiable information. When you do enable data collection, you'll of course have access to much richer user profiles and contact information for follow-up marketing.
