The way you share your expertise and interact with participants is a key element in ensuring an enjoyable and memorable experience for everyone! When a participant has a great workshop experience, it has many positive implications for you:
💰 Repurchase: participants who are won over may want to try the experience again and buy your creations.
✍ Visibility: positive comments on your workshop pages will help to convince new potential buyers.
🗣 Word of mouth: the best promoters of your workshops are the participants who have had a great experience and who tell their friends and family about it.
Here are some best practices that will make
a memorable experience 👇
Before the workshop
💬 Send a short message at the right time
A personal message sent before the workshop is always appreciated by participants. It reminds them what they need to bring, what they'll be doing and that they're expected to attend.
🧹 Prepare your workshop
Make sure your workshop is tidy and ready when people arrive. Don't forget to provide something to drink, a chair if necessary, and show them where the toilets are so they feel comfortable 😊.
📍Facilitate access
To avoid participants getting lost, communicate detailed access information before the workshop and provide signage (Wecandoo stickers on the window or letterbox, signs, etc.).
During the workshop
🤗 Be yourself
What attracts participants is you! Add a dose of kindness, listening and a few smiles and you'll have enthusiastic participants.
📝 Focus on education
For the participants, everything is new. Start by reassuring them that their creation doesn't have to be perfect. Think about the balance between theory and practice. Support them as they learn and don't hesitate to leave plenty of room for experimentation!
🤝 Think about conviviality
To make sure everyone has a good time, go around the table and don't forget to offer breaks, for refreshments or nibbles. Especially if the workshop is long ;)
After the workshop
🛍️ Propose to continue the workshop
At the end of the workshop, you can extend the experience with a friendly chat. It's a great opportunity to promote your products. You can offer an exclusive discount to encourage participants to buy your creations and keep a trace of your workshop in their daily lives.
✍ Encourage them to leave a review
On average, a workshop page with comments converts 3 times more. So it's really important! Encourage your participants to leave a comment by reminding them that they'll win 5% off the site (a gift from Wecandoo).
📷 Share content to make it memorable
Draw up a summary sheet: recipes, instructions, key stages, recovery of parts, etc. The idea is to give you a written record of the workshop. Wecandoo will send it to all participants at the end of each workshop. It's also a good way for you to stay in their minds.
Send photos of the workshop: If you take photos of participants during the workshop (with their permission, of course), you can share them with them via email or SMS. It's a great opportunity for you to get them to use the photos in their comments and on their networks!
So, are you ready to share a good dose of sociability for your next workshops? 😊
Don't hesitate to contact us on the chatbox in your artisan back-office, or at artisans@wecandoo.com
✨The Wecandoo team ✨