Business metrics
Resolution rate
Definition Percentage of unique conversations that were fully handled and resolved by the AI without any human intervention. We consider that a conversation is resolved when no message was sent by the contact 24h after their last message. |
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Revenue
Definition Total order value generated over the period following an AI conversation (within 3 days after an AI message is sent). |
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Cost
Definition Total expenses related to unique conversations handled by the AI over the period. |
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ROI
Definition Return on investment. |
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Conversations
Definition 24-hour session per contact; any message sent after this window counts as a new conversation. |
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Efficiency metrics
Revenue / conversation
Definition Average revenue generated from each conversation handled by the AI. |
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Escalation rate
Definition Percentage of conversations that required human intervention. |
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Average order value
Definition Average amount spent by contacts within three days after the last AI message. |
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Hours gained
Definition Estimated time saved on average per conversation over the selected period. |
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