Playbooks

Ready-to-use playbooks for the key sales moments of the year.

11 articles

🎄 Holiday & End-of-Year GuideAutomations, opt-in collection, and campaigns: your step-by-step end-of-year plan

Your WhatsApp strategy for your promotion periodA complete guide to building your WhatsApp strategy for a promotion period (January or summer sales, private sales, archive sales, BFCM…)

Back to School Strategy 🛍️Opt-in Collection, Automation, and Campaigns: Your Step-by-Step Back-to-School Strategy

WhatsApp strategy for your sales periodHow to use WhatsApp to optimize your performance during the sales

How to use WhatsApp to boost your loyalty programEverything you need to know about the best WhatsApp automations and campaigns for loyalty

Back Friday & Cyber Monday Guide📘This guide is your best ally for turning WhatsApp into a real sales machine during peak e-commerce periods.

How to make your sales period a success on WhatsAppTips and campaign examples

Black Friday 2025 Early Launch146K€ turnover and 36x ROI - Epycure's use case

How to use WhatsApp to boost your Valentine's Day salesActionable campaign examples to set up

How to use WhatsApp to boost French DaysA WhatsApp strategy for French Days

How to use WhatsApp to prepare for Mother's DayA high-ROI WhatsApp strategy for Mother's Day is built around 3 key moments: