Every member of your WAX organization has a role. The role decides which pages they see and what they can do. Give everyone the most limited role that lets them do their job: if an account is compromised, the attacker can only do what that role allows.

Owners and Admins manage roles in Settings > Members.

Roles at a glance

Owner	All rights. Only an Owner can make someone an Owner, or change or remove an Owner.
Admin	All rights: members, billing, security, contact exports.
Manager	The whole product, except members, billing, security settings, and exporting or bulk deleting contacts.
Campaign coordinator	Creates and sends campaigns, creates, edits and activates automations, manages lists, segments and templates.
Content creator	Like a campaign coordinator, but cannot send a campaign or activate an automation, and cannot edit a scheduled campaign or an active automation.
Analyst	Reads campaigns, automations, audience and analytics, and exports analytics. Changes nothing and has no inbox.
Support	The inbox only: read and answer conversations.

Members added before roles existed became Managers, and admins stayed Admins. Review each member's role.

Inbox

Action	Owner	Admin	Manager	Campaign coordinator	Content creator	Analyst	Support
Read and answer conversations, send a template	✅	✅	✅	❌	❌	❌	✅
See a contact's message history	✅	✅	✅	❌	❌	❌	✅

Campaigns

Action	Owner	Admin	Manager	Campaign coordinator	Content creator	Analyst	Support
See campaigns and their results	✅	✅	✅	✅	✅	✅	❌
Create, edit, duplicate, delete a draft, send a test	✅	✅	✅	✅	✅	❌	❌
Send, schedule, pause, stop a campaign, edit a scheduled campaign	✅	✅	✅	✅	❌	❌	❌

Automations, greeting message and opt-out

Action	Owner	Admin	Manager	Campaign coordinator	Content creator	Analyst	Support
See automations, their performance and activity	✅	✅	✅	✅	✅	✅	❌
Create and edit an inactive automation, send a test	✅	✅	✅	✅	✅	❌	❌
Activate or deactivate, edit an active automation, retry failed steps	✅	✅	✅	✅	❌	❌	❌

Templates

Action	Owner	Admin	Manager	Campaign coordinator	Content creator	Analyst	Support
See templates	✅	✅	✅	✅	✅	✅	❌
Create, edit, submit to Meta	✅	✅	✅	✅	✅	❌	❌

Audience

Action	Owner	Admin	Manager	Campaign coordinator	Content creator	Analyst	Support
See contacts, lists and segments	✅	✅	✅	✅	✅	✅	❌
Create, edit, delete lists and segments	✅	✅	✅	✅	✅	❌	❌
Create, edit, delete contacts	✅	✅	✅	❌	❌	❌	❌
Import contacts	✅	✅	✅	❌	❌	❌	❌
Export contacts, lists or contact replies (CSV)	✅	✅	❌	❌	❌	❌	❌
Bulk delete contacts	✅	✅	❌	❌	❌	❌	❌

Analytics

Action	Owner	Admin	Manager	Campaign coordinator	Content creator	Analyst	Support
See analytics and the home page	✅	✅	✅	✅	✅	✅	❌
Export analytics (aggregate statistics)	✅	✅	✅	❌	❌	✅	❌

AI agent

Action	Owner	Admin	Manager	Campaign coordinator	Content creator	Analyst	Support
Set up the AI agent and its knowledge base	✅	✅	✅	❌	❌	❌	❌

Integrations and channels

Action	Owner	Admin	Manager	Campaign coordinator	Content creator	Analyst	Support
See installed integrations	✅	✅	✅	❌	❌	✅	❌
Connect, configure, disconnect an integration	✅	✅	✅	❌	❌	❌	❌
Manage the WhatsApp account, phone numbers, catalog, chat widget, RCS agents and SMS sender	✅	✅	✅	❌	❌	❌	❌

Organization

Action	Owner	Admin	Manager	Campaign coordinator	Content creator	Analyst	Support
Members and roles, billing, MFA, API token, activity log, region and currency, shortlink domain, messaging window, contact attributes	✅	✅	❌	❌	❌	❌	❌
MCP apps (Claude, ChatGPT…)	✅	✅	✅	✅	✅	✅	❌

Good to know

Only Owners and Admins can see the organization's API token: it opens the whole API.
A member's MCP apps follow their role: an Analyst cannot create a campaign from Claude or ChatGPT.
A Content creator can prepare a campaign or an automation, but a Campaign coordinator, Manager or Admin has to send or activate it.
Some integrations (and sharing them between organizations) can only be connected by an Owner or Admin.