Sending rewards with Giftbit is quick and easy, but asking yourself a few key questions about your audience, delivery method, and the duration of your initiative can help ensure you're offering the best rewards while setting up an efficient process. Now, let's dive in!
1. Project Length
Ask yourself this: Is your reward's initiative a one-time or sporadic initiative (2 to 3 times a year) or an ongoing program (points for rewards, referral programs, continues employee rewards, etc)? This matters because the nature of your project will determine the best approach to manage it and make it easier to execute it.
One-time / Sporadic
For occasional reward distribution, using our web app is a simple and effective option. Using our webApp you can send rewards in two primary ways:
✉️ Email: Choose this option if you want Giftbit to handle the email delivery. Add contacts one by one or in bulk, and create a contacts list.
🔗 Giftbit links: Go with Giftbit links If you prefer to manage the delivery yourself, giving you full control over how the rewards are delivered (sender’s domain, embed in a Hubspot email or send via text).
Ongoing
While you can run a successful ongoing program using the webApp, automating your reward distribution through our API or a no-code solution like Zapier will ensure a streamlined process with minimal oversight. This approach lets your team focus on strategy rather than manual fulfillment, making your campaign more efficient and scalable.
Consider also how you want to manage payments. We recommend setting up a direct debit payment method, auto-load payments or low-balance notifications. These options ensure your reward-sending activity continues smoothly without interruptions due to insufficient funds.
💡 For email-based rewards, whether you use the app, Zapier, or API, note that your email address will be visible on the email and offer page. For ongoing programs, using a generic email like "rewards@acmeABC.com" is a good idea to maintain consistency and ensure all reward-related communications are centralized.
2. Reward Type
Consider whether you’re sending rewards that recipients have earned (such as for completing actions, employee performance incentives, or referrals) or using them as promotional incentives (like sign-up bonuses or demo promotions). The type of reward you select will impact how recipients engage with it and how well it aligns with your campaign objectives.
Timeless Rewards
Rewards without a claim-by date are perfect for situations where the reward is earned, ensuring recipients have unlimited time to reveal their gift card code. This approach builds trust and satisfaction among your recipients.
Promotional Rewards
Use this type of reward to create urgency and drive immediate action, whether it's booking a sales demo, joining a focus group, or entering a contest. When setting up a promotional reward, decide on an appropriate claim period that encourages timely engagement.
3. Reward Offering
The reward selection directly impacts recipient satisfaction and the alignment of rewards with your campaign objectives.
🛍️ Full Catalog: Offering full catalog allows recipients to choose from various regional rewards, empowering them to select what they truly value. This option is ideal for campaigns where flexibility and recipient choice are priorities.
🎁 Custom Selection: Tailor the reward options to fit the specific goals of your campaign, whether you’re focusing on a single brand or curating a themed selection. This approach gives you greater control over the rewards, ensuring they align perfectly with your campaign’s messaging and objectives.
4. Volume
High-volume reward distribution can unlock significant cost savings.
If you're planning to send over $200,000 in rewards this year, you may qualify for volume discounts. This can help you maximize your budget and make your large-scale campaigns even more cost-effective.
For more information, new customers can email us at sales@giftbit.com, while existing customers can reach out to support@giftbit.com.