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Using Section, Row, and Seat Variants for Ticketing

Groovio Team avatar
Written by Groovio Team
Updated over 4 months ago

Groovio has introduced precise ticketing options that allow studios to assign specific sections, rows, and seats when selling tickets for events or classes. This new functionality is designed to make ticketed events more organized, professional, and enjoyable for both studios and their students.

For example, when creating a ticketed event, you can now assign seating like:

  • Section: GOLD

  • Row: A

  • Seat: 1

This structure allows students to select or be assigned exact seats, providing clarity and setting expectations before they even walk through the door.

To ensure a smooth experience, we recommend uploading a seating chart when setting up your event. A clear seating chart helps students quickly understand where they’ll be sitting, reducing confusion and minimizing questions for your team on the day of the event.


How It Improves Events and Retail Sales

In addition to classes and performances, this feature is especially powerful when combined with Groovio’s Retail module. Studios can now sell event tickets directly through Retail, taking advantage of Groovio's built-in inventory and sales tracking tools. This enables you to:

  • Sell tickets as retail products alongside merchandise like apparel or equipment.

  • Easily track ticket sales with retail reporting tools.

  • Offer bundled sales, such as a ticket + merchandise package (e.g., a concert ticket bundled with a T-shirt).

  • Provide a seamless checkout experience for students purchasing multiple items at once.

Whether you're hosting a recital, workshop, showcase, or fundraiser, Groovio’s precise ticketing system gives you full control over seating and ticket sales — all from within the same platform you use to run your day-to-day operations.


Benefits for Your Studio

  • Professionalism: Present a polished, organized experience for students and guests.

  • Efficiency: Simplify seating assignments and ticket management.

  • Revenue Opportunities: Sell more through ticket bundles, upsells, and easy retail integration.

  • Better Student Experience: Reduce stress and uncertainty by providing clear seat assignments.

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