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How to publish a page to your theme

Choose a theme, understand exactly what publishing replaces, and confirm your page is live.

Written by Eddie Lavandera

By the end of this your page will be live in the theme you chose. Publishing takes under a minute. You need the Atlas Page Builder app embed switched on for that theme, and you should know which theme you are publishing into before you start, because publishing replaces the existing page for that product.

In this article:


Before you publish

Two things to check.

The app embed. Atlas Page Builder must be active on the theme you are publishing into. Your dashboard's Theme extensions card shows this for your published theme. If it is off, publishing is blocked with Enable Atlas in your theme to publish.

Your billing allowance. Publishing is what makes a page count towards your usage. A draft costs nothing; a published page counts once, permanently, for that billing cycle. See What counts as a published page for billing.


Step 1: Open the publish panel

In the Atlas editor, select Publish pages. From a preview screen the button may read Import & edit in Shopify instead. Both do the same thing.

The panel lists Pages to be published so you can confirm you are publishing what you meant to, which matters most after a full store build.


Step 2: Choose the theme

Under Publishing to: select the theme. Every theme on your store is available, not only the live one.

ℹ️ Publishing into a theme that is not live is a good way to review a page on a real storefront before customers see it. The page will not be visible to anyone until you publish that theme in Shopify. See Publishing to a theme that isn't live.


Step 3: Read what will be replaced

Atlas states exactly what publishing does. For a full store:

This will replace the current home page and product pages with the same products on the selected theme.

For product pages only:

This will replace product pages with the same products on the selected theme.

⚠️ Publishing replaces the existing page for the same product on that theme. If you have hand-edited that product's page in the Shopify theme editor, those edits are replaced. Duplicate the theme first if you need to keep them.

Read the theme name in the panel one more time before continuing. Publishing to the wrong theme is the most common avoidable mistake here, and the fix is to republish to the right one and then restore the original page on the wrong one.


Step 4: Publish

Select Publish. Atlas shows Publishing to {theme} and This should only take a moment.

Behind the scenes it uploads the template files, creates the theme sections, publishes the page, and finalises. On a slow store this takes a little longer than a moment, which is normal.


Confirming it worked

Success shows Import successful, with the confirmation:

Everything was imported correctly. You can now customize your theme further or go to the Atlas dashboard.

Two buttons follow: Go to Atlas dashboard and Go to theme customizer.

To be certain, check the storefront:

  1. Open your store and navigate to the product.

  2. Confirm you are seeing the Atlas page rather than your theme's original.

  3. Check it on a phone as well as a desktop.

The row for that page in your dashboard now shows the Published badge.

If the page is published but does not appear, see Why doesn't my published page appear on my store?


Publishing again later

The Publish again action on any page row reopens the last step of the build flow for that page: the publish screen, with the Theme colors panel on the left. Pick a palette if you want to change it, then publish the same page to your theme again.

Use it when:

  • You edited the page in Atlas and want the changes live

  • The page renders oddly, since republishing moves it onto the current version of the Atlas page assets

  • You published to the wrong theme and want to publish to the right one

ℹ️ Publishing again does not bill you twice. A page counts once towards your published pages allowance, no matter how many times you republish it.


If publishing fails

What you see

What it means

What to do

Enable Atlas in your theme to publish

The app embed is off for that theme

Select Activate app embed, then Save in the theme editor

Publishing timed out. You can try again.

The publish did not complete in time

Try again. Check your pages list first in case it actually finished.

Publishing failed. Please try again.

A general failure

Try again once

Failed to publish pages. Please try again.

A general failure on a multi-page publish

Try again, or publish the pages individually

Import job not found. Please try again.

The publish job was lost

Start the publish again

Your theme has reached Shopify's 300-block limit.

Your theme cannot hold more blocks

See the dedicated article below

Publishing was stopped because you've reached your plan's page limit.

Trial page cap reached

Upgrade, or delete an unpublished draft and publish a different page


Next steps

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