A page counts towards your published pages allowance the moment you publish it into a theme, and it counts once. Republishing never counts again. Deleting the page does not reduce the count for that billing cycle. That last point is the one that costs merchants money, so here is the whole rule precisely.
In this article:
What counts
Action | Counts |
Publishing a product page into a theme | Yes, once |
Publishing a full store | Yes, one for each page it produced |
Publishing a landing page | Yes, once |
Publishing a page variation | Yes, once |
Publishing to a theme that is not live | Yes, once |
Publishing is the trigger, not generating. A page you generate and leave as a draft costs nothing.
What does not count
Action | Counts |
Generating a page and saving it as a draft | No |
A generation that failed | No |
Previewing a page | No |
Republishing a page that already counted | No |
Editing a published page | No |
Deleting a page | No, and it does not remove the earlier count either |
💡 Drafts are free. Generate as many as you like, compare them, and publish only the ones you want. This is the cheapest way to work, and it is exactly what drafts are for.
Multi-page builds
A build that produces several pages counts each of them.
A full store build producing a home page and four product pages counts as five published pages, not one. Plan for it: a single full store build can use half of your included allowance in one go.
Deleting does not reduce your bill
⚠️ Once a page has been published, it counts for that billing cycle permanently. Deleting the page removes it from your Atlas dashboard but does not reduce your published pages count and does not lower your bill.
Atlas keeps the usage record separately from the page itself, deliberately, so that publishing and then deleting cannot be used to publish unlimited pages within one allowance.
Two further consequences:
Deleting also does not remove the page from your theme. A published page stays live on your storefront until you remove it in Shopify. Deleting in Atlas only means you can no longer edit or republish it.
You lose the ability to republish. If you later want that page back, it has to be generated again, and the new one counts as a new published page in whichever cycle you publish it.
What to do instead
If you are close to a tier boundary and want to keep your bill down:
Delete drafts, not published pages. Drafts never counted, so deleting them costs nothing and frees space in your project.
Wait for the next cycle. Counters reset at the start of each billing cycle. If you are at 10 pages and have two more to publish, publishing them next cycle keeps you in the base tier this cycle.
Check where the boundary is. The tiers are 10, 15, 25, 50, 75 and 100. If you are at 24 pages, one more moves you from $20 to $30 a month. If you are at 16, you are already in the tier that covers you to 25, so publishing more costs nothing extra until then.
ℹ️ Charges are per tier, not per page. Once you are in a tier, using more of it is free. The only expensive page is the one that crosses a boundary.
The included allowance
10 published pages per billing cycle are included in the $39 base plan.
Your billing cycle starts on the day you subscribed, not on the first of the month, and counters reset then.
During a free trial the same allowance of 10 applies, but instead of moving you into a paid tier, Atlas blocks the publish and asks whether you want to upgrade. See Fixing "Publishing was stopped because you've reached your plan's page limit".