By the end of this you will have a finished product page open in the Atlas editor, ready to review and publish. Generation takes about two minutes for a single product. You need a project, and a product either in your Shopify catalog or available at a URL.

In this article:

Three ways in, all reaching the same place:

The modal is titled Create your page, with three steps: Select products, Select page template, and Upload research (Optional).

The wizard opens on your current project. Pick another from the list, or select + Create a new project and name it. A store with no projects yet starts on Untitled project. You can have up to 25 projects; at the limit you will see You've reached the limit of 25 projects. Choose an existing project to continue.

The project supplies the customer research and saved personas Atlas writes from, described in the app as: "Select a project to publish your product page. It keeps everything organized and makes new pages easier to build, with the project's context already loaded."

Set Store language here too if your page should be written in something other than the default.

Two ways, and you can combine them.

Paste a URL. Select Import from AliExpress or Amazon URL, put the product page link into Paste a product page URL and select Add product. Atlas reads the page and imports the title, description, images and price. It reads Amazon, Etsy, AliExpress and most other websites.

Use your catalog. Under Browse your Shopify products, tick the products you already sell. Search for your product narrows the list.

You can add up to 20 products in one build, catalog picks and links together.

If a URL cannot be read, its row says Couldn't import, a banner says Couldn't import one of the URLs — check the link or remove it, and Continue setup stays disabled while that product is ticked. Untick it, or remove it and paste the link again. Confirm the link opens in a normal browser tab. If it does and Atlas still cannot read it, use your catalog instead. See Why couldn't Atlas import my product URL?

The template sets the design and layout of your page.

The step is headed Select a page template: Keep the style you already have, or use a product page template designed by experts.

Your own page style. The first card, Use your own page style, let AI write the copy, keeps the look of a product template already in your theme and rewrites all the copy, so the new page matches the rest of your store. Select Use own page, then Select page (or Continue), and pick the theme in Select theme and the template in Select page template. Confirm with Use this page, or Use page and continue if you opened it with Continue.

An Atlas template. Every other card is a product page template designed by experts. Select Use template, or Preview to look first, and search them with Search templates by name & industry.

You cannot continue without choosing one. Until you do, the hint reads Pick a template — keep your own page style, or choose a pre-built one.

If Atlas cannot read your themes you will see Couldn't read your Shopify theme. Try again in a moment. Wait a moment and retry. More detail in Choosing a page template.

Optional, and the step that most improves the result.

Once a file is uploaded, select Add files to add more, or Remove all to clear them. Each file also has its own remove button. Add files is greyed out once you have 10 files.

Files uploaded here are saved to the project and reused by future builds. Full guidance in Uploading customer research and style references.

The Summary panel tracks your inputs throughout, each marked Selected, Added, Set or Not set. Confirm your project, products, page template and research, then start the build.

With an Atlas template, the page appears straight away and fills in as Atlas works: Researching your product…, Finding what your customers care about… and Planning your page…, then Writing your page… while the copy types in, and Finishing your page… before the editor opens. With your own page style, Atlas shows a progress screen instead: importing product data, conducting research, writing sales copy, creating the page, and finalising.

If a build cannot finish, you see Atlas couldn't finish your page. Retry, or contact support if it keeps failing.

Leaving part way through the setup, before the build starts, is different. Nothing has been built yet and the setup is not saved, so you start the wizard again when you come back.

When the build finishes, Atlas opens the page in its editor. From there you can:

A draft costs nothing and does not count towards your published pages allowance. A page only becomes billable when you publish it.

See Editing your page in the Atlas editor and How to publish a page to your theme.

The two most common outcomes:

Full guidance in Why did my page generation fail?