Everything you build is normally assigned to a project when you create it. Items become unassigned when the project holding them is deleted, or when you remove them deliberately. This covers moving one item, moving many at once, and what assignment actually changes.
In this article:
Assigning one item
Every row in the dashboard content table carries a small project pill showing where it lives.
Find the row on the dashboard, on any of the
Stores and pages,Landing pages,BundlesorCart drawerstabs.Select the project pill on that row. An unassigned item shows
+ Assign; an assigned one shows the project name.Choose the project you want.
Atlas confirms with Assigned to {name}. Hovering the pill shows where the item currently sits: In {label}. Click to change. for an assigned item, or Click to assign to a project for one that is not.
If it fails you will see Failed to assign to project. Try again, and check that the destination project is not already full.
Assigning several at once
Select the checkboxes on the rows you want to move.
Open the bulk assign control.
Search with
Search projectsif you have many, then choose the destination.
The popover shows how full each project is as {used}/{max}, so you can see at a glance which have room. A project with no room shows Project full and cannot be chosen. If your selection is larger than the space available, Atlas tells you rather than moving some and failing on the rest: {used}/{max} used — not enough room for {needed}.
💡 Bulk assign is the fastest way to tidy up after deleting a project. Filter the table to Unassigned, select everything, and move it in one go.
Removing an item from a project
Select the project pill on the row and choose Remove from project. Atlas confirms with Removed from project, and the item becomes unassigned.
Unassigned is a normal state, not an error. Unassigned items still work, still appear in your lists, and still serve customers if they are published.
If removal fails you will see Failed to remove from project.
What assignment changes, and what it does not
Changes:
Where the item appears in your dashboard
Which project's activity log records changes to it
Does not change:
Anything on your storefront
Whether a page is published, or which theme it is published to
Whether a bundle or cart drawer is active
Any copy, colour or setting on the item
Your bill
ℹ️ Moving a page into a project does not rewrite it with that project's voice or research. Project context is applied when a page is generated, not when it is filed. To apply a new project's voice, build a new page or a page variation inside that project.
When a project is full
Each project holds up to 25 items. If the destination is full you have three options:
Move something out of it first.
Delete items you no longer need. Drafts are usually safe to delete and have no effect on your store or your bill.
Create a new project. You can have up to 25.

