Test a new angle builds an alternate version of a page you have already published, rewriting the message for a different audience while keeping the product and the offer the same. You choose the audience and the angle, then Atlas builds the page and opens it in the editor. Your dashboard lists the result as a Page variation.

In this article:

You want a page that is already converting. The point of an angle test is to find out whether a different message beats one that works. Testing against a page that is not working yet tells you very little, because you have no reliable baseline.

You also need a paid plan. Without one you never reach the wizard: the entry points below offer Upgrade to generate in place of the action, with the reason Generating this page requires the Atlas plan.

Three ways in:

It depends on the page you started from, and Atlas chooses for you.

The carousel card and Create new both open the four-step flow.

Pick the project first. It keeps your pages organised and gives Atlas the research, voice and styling to write from.

Then add the product. Either paste a product page URL into Paste a product page URL and select Add product, or select browse your Shopify catalog. Atlas reads product pages from Amazon, Etsy, Shopify, AliExpress and most other websites.

A URL Atlas cannot read shows Couldn't import that URL — check the link or pick from your catalog.

Set Store language here if your store is not in English.

Until you have both a project and a product, the button stays disabled: Select a project and add at least one product to continue.

The template is the layout your new page is built on. Two routes:

Use my theme keeps your page style and rewrites all the copy. Atlas uses the product templates already saved in your theme, so the result matches the rest of your store. Pick the theme in Select theme, then the layout in Select page layout.

Select a pre-built page template. An Atlas template, a design you saved earlier, or a clone of a page from any URL. Search it with Search templates by name & industry.

You cannot continue without one: Pick a page style to continue.

If Atlas cannot read your theme you will see We couldn't find a usable product template in your theme. Pick a prebuilt template instead or Couldn't read your Shopify theme. Try again in a moment. Use a pre-built template and carry on.

Optional, and the step that most improves the result.

Upload a document describing your customer and Atlas builds the audiences and angles from it. Accepted types are TXT, MD, PDF, CSV and DOCX, up to 20 MB each.

Instead of uploading, you can select Write your own angle and persona and describe the angle and audience yourself. Atlas then works from your description rather than from research.

Atlas generates several audiences, each with its own angles, and you pick one of each. You pick one of each at Choose your audience and angle. The audience is who the page speaks to. The angle is the story you lead with.

Pick the audience first. The angle list stays locked until you do, showing the story we lead with — pick an audience first.

You can also:

If a description is too vague, Atlas says We didn't understand that. Try describing who this customer is in a sentence and asks again.

Audiences you save are kept on the project and reusable. See Saving and reusing personas.

If generation fails you will see We couldn't generate audiences, with the reassurance that your files and inputs are kept. Select Try again.

Selecting your angle hands the build over to the same engine that generates a product page, seeded with the products, template, research and language you chose. You see the same progress screen, and you land in the Atlas editor when it finishes.

See How to generate a product page for what the build itself does.

You land in the editor with the new page. Read it, change any copy you want, and publish it when you are happy.

It is a draft until you publish. Drafts do not appear on your store and do not count towards your published pages allowance. Publishing counts as one published page. See What counts as a published page for billing.

The new page is separate from the original and lives at its own URL, so publishing it does not replace the page you are testing against.

See How to publish a page to your theme.

Starting from a home page row, or a combined home and product page row, opens the older flow. It builds one alternate version rather than three, and it offers a choice the product-page flow does not:

Launch a new angle. Atlas rewrites the hooks, headline and benefit copy for a new messaging angle. The layout, product, images and offer stay identical.

Launch with a new language. Atlas translates and localises the copy while keeping everything else the same. Available languages are Spanish, French, German, Italian, Portuguese for both Brazil and Portugal, Dutch, Polish, Swedish, Danish, Norwegian, Finnish, Turkish, Japanese, Korean, Simplified Chinese, Arabic, Hindi, Russian and English.

Use Preview layout to confirm the base page is the one you meant.

If that build fails you will see We couldn't create your variation. Retry, and if it fails again build the page through the product pages wizard instead.

The new page lives at its own URL. Visiting the original product URL still shows the original page, which is what you want: the original keeps earning while you test.

Copy the new page's URL from its row, then point an ad, an email or a campaign at it. Give it enough traffic to mean something before you judge it.

Something went wrong starting your page. Please try again. is usually transient. Retry once.

If the build takes longer than expected you are told so on screen, and that large research files slow it down. You can keep waiting or leave it running and come back.

Nothing you entered is lost on a failure. Atlas keeps your products, research and angle, so you can try again or adjust and rebuild without re-entering anything.

If it fails repeatedly, contact support from the chat bubble in Atlas, or at support@helloatlas.io, with your store URL, the product, and the exact error text.