What Will We Learn Here?
Want to know your community better? The system allows you to require donors to enter their city of residence during the donation process. This feature is designed for charities that want to gather more accurate data on the geographic breakdown of their donor base.
Before We Start ⚠️
Important note on conversion rates: Adding mandatory fields to the checkout process lengthens the donor's journey and creates friction. This can negatively impact your conversion rate (meaning fewer people completing the donation and more drop-offs mid-process). We recommend enabling this option only if geographic data is critical to your organization's activities.
Steps to Enable the Feature
1. Access Campaign Editing
Log in to your Organization Area.
In the side menu, click on the "Fundraising" tab.
Locate the campaign where you want to collect this data.
On the campaign row, click the Actions button (⋮) (three dots) and select "Edit".
2. Enable Address Collection
In the top bar of the edit screen, click on the "Advanced Options" tab.
Scroll down until you find the "Collect addresses for ILS donations" setting.
Toggle the switch to enable the option.
Don't forget to click "Save" (or Update) for the changes to take effect.
Summary
Collecting donors' city of residence can help you with geographic segmentation and targeted marketing. Enabling the feature is easily done through the "Advanced Options" in the campaign editor, but remember to use it wisely to maintain a quick and smooth donation experience.