Introduction
In this article, we will explore a few examples to take your automations further by using the “Reward obtained” trigger.
Increase your customer loyalty
You can enable automations based on the 'Reward Earned' trigger, allowing you to strengthen customer engagement and loyalty.
Award points after obtaining a reward for orders over 50 €
It increases customer engagement, encourages more purchases after each reward, and builds long-term loyalty.
Select “Reward obtained” as the automation trigger to automatically detect when a customer receives a reward.
Add a filter: average order value > 50 €
Set a 1-day delay to ensure the system has updated the customer’s order information.
Configure the action to award 100 points to these customers, encouraging them to continue placing higher-value orders.
Add a customer to a list after obtaining a reward
This strategic segmentation makes it easier to send relevant offers and increases the chances of long-term customer loyalty.
Select “Reward obtained” as the automation trigger and apply a filter on “Obtaining a specific reward”.
Add a filter to set a 2-day delay, allowing time before executing the action.
Then, configure the action to add the customer to a list, enabling you to segment your customers based on their behavior and send them targeted communications.
Assign points based on the reward tier achieved
It personalizes the customer experience, encourages reaching higher levels, and strengthens long-term loyalty.
Select “Reward obtained” as the automation trigger and apply a filter on “Obtaining a specific type of reward”.
Next, add a condition based on the tier to customize the number of points awarded:
If the customer is in the Bronze tier, award 50 points
If the customer is in theSilver tier, award 100 points
If the customer is in theGold tier, award 150 points
Assign Points Based on Customer Engagement
This strengthens their interaction with your brand and promotes active long-term loyalty.
Select “Reward Earned” as the automation trigger.
Add a filter based on the number of completed tasks.
Set the action to award 20 points to the relevant customers.
