How to Trigger a Reward Email in ActiveCampaign when a Member Completes your Gamified Survey

A Gamified Survey is one of our top recommended ways to gain insights from your audience all by using MemberVault and your preferred email tool.

It's a step up from just a regular survey because you can deliver a fun reward to your survey participants when they answer the questions!

This article will cover the part of the process where you deliver your reward email once a member completes your survey.

While MV doesn’t send any emails on your behalf, you can easily create one and trigger the email using our Actions feature. This article will show you how.

(If you haven't yet integrated your ActiveCampaign account with your MV account, head over to this article to take care of detail first.)

Not using ActiveCampaign? Select your email tool below for specific steps:

Step 1: Go to Product and Click 'edit' for the product you are working on.

​Step 2: Scroll down until you find the Actions area at the very bottom of the Product settings page. Click 'Add Action':
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Step 3: Under the "When this Happens..." area, use the drop down menu to select "Completes Lesson" or "Passes Quiz" as the trigger for your Action. (either one will work in this case)
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Step 4: Under the Name of Tag area, you’ll need to create a tag specific to someone completing that specific product.

NOTE: The ‘user_tag’ is just a placeholder so you’ll need to add an actual name there for this to be able to work.

We’d recommend naming it something that is easy for you to recognize and filter. For example 'Survey Name_Completed’.

You can use an existing tag that you've already created in your ActiveCampaign account or you can use a brand new one.

The most important thing is to ensure the tag you note in your Action exactly matches what you have in your ActiveCampaign account.

That’s it! Now, when someone completes your lesson containing your survey, the tag will be automatically applied to their contact profile in your ActiveCampaign account.

Now, let's create an automation in your ActiveCampaign account to send your 'completed survey reward' email.

Step 1: Open your ActiveCampaign account and go to Automations > Create an Automation.

Step 2: To get your automation started, select the 'Start from Scratch' option and click 'Continue'.

Step 3: Select 'Tag is Added' as your automation's trigger.

Step 4: Add the same tag name exactly as you entered it in your product's Action settings and click 'Add Start'.

Step 5: For the first step in your automation, select 'Send an email'.

Step 6: Follow the directions from ActiveCampaign to insert an existing email or to create a new one from a template or past campaign.

Need some inspiration? We have several email templates and lots of reward ideas over in our Binge & Buy Roadmap course! Check it out here.

Step 7: Once you've completed your email and automation, make sure to name your automation (we suggest using something very clear that denotes the automation purpose) and set your automation to Active.

If you forget to set your automation Active, even though people may join your product and be tagged accordingly, they will not receive the intended email because the automation is not live/on.

​Questions? Reach out to us at hello@membervault.co, within our Facebook group, The MV Collaborative, or via chat support within your admin account (not sure how to log in? look up your account here).