Sometimes, a business updates its Google Business Profile, but later the information changes back to an old phone number, website, address, hours, or another value. When this happens, it is often caused by an old marketing tool, citation management platform, agency account, or another third-party app that still has access to the Google Business Profile through someone’s Google Account.
Paige is not the likely cause of this issue. Paige pulls your business information from Google, and Paige only pushes information back to Google when a user accepts or approves the update. During onboarding, Paige will not change your core business data without your approval.
Google also notes that Business Profile information may be updated based on information from different sources, and not every Google update can be managed directly inside the Business Profile.
Why this happens
Your Google Business Profile can have multiple owners and managers. Google says owners and managers can edit profile information, respond to reviews, and manage posts. Owners have full control, while managers have most of the same access but cannot add or remove users.
This means the issue may not be connected to your Google Account specifically. It may be connected through another person who has access to the same Google Business Profile.
For example, this can happen when:
Possible cause | What it means |
An old agency still has access | A previous marketing company may still be connected as an owner or manager. |
A citation tool is still connected | A tool used to sync listings may still be sending old business information to Google. |
A past employee connected a tool | Someone who helped manage the profile may have approved a third-party app from their own Google Account. |
Multiple tools are syncing data | Two platforms may be trying to manage the same information at the same time. |
Google found conflicting information elsewhere | Google may update a profile based on other sources it finds online. |
What to check first
Before disconnecting anything, write down exactly what keeps changing.
Include:
The field that changed, such as phone number, website, address, hours, or business name.
The correct value.
The old or unknown value that keeps coming back.
The date you noticed the change.
Any tools, agencies, or listing services you used in the past.
This makes it much easier to identify the tool that may still be pushing the old information.
Step 1: Check who has access to your Google Business Profile
Start by checking every owner and manager currently connected to the profile.
Go to Google Business Profile.
Sign in with the Google Account you use to manage your business.
Select the correct business profile.
Click More or the three-dot menu.
Click Business Profile settings.
Click People and access.
Review every person listed as an Owner or Manager.
Google’s instructions for removing an owner or manager are: go to your Business Profile, open Business Profile settings, open People and access, select the user, then choose Remove person. Only owners can remove other owners and managers.
Do not remove someone if you are unsure who they are. First, ask your team whether that person is a current employee, agency partner, freelancer, or vendor.
Step 2: Ask every owner and manager to check their connected apps
This is the most important step. Each owner or manager should check third-party access from their own Google Account. The old tool may not be connected through your account. It may be connected through another owner’s or manager’s account.
Send this section to every person listed under People and access.
How to check connected apps in your Google Account
Open Google’s connected apps page: https://myaccount.google.com/connections
Sign in using the same Google Account that has access to the Google Business Profile.
Look for sections such as:
Sign in with Google
Access to your Google Account
Linked account
Click any app or platform that looks related to:
Listings
Local SEO
Citation management
Review management
Marketing
Agency tools
Website tools
Booking or scheduling tools
Click See details to review what access the app has.
If the app is old, unknown, or no longer used, choose Remove access, Delete link, or Stop using Sign in with Google, depending on the type of connection shown.
Google says you can review linked apps from your Google Account, check what information has been shared, and remove access. For apps with Google Account access, Google’s instructions are to select the app, choose See details, then select Remove access and confirm.
Step 3: Look for old listing or citation tools
When reviewing connected apps, look for tools that may have been used to sync your business information across the internet.
Common examples include:
Tool type | Why it matters |
Citation management platforms | These tools can sync business name, address, phone number, hours, and website across directories. |
Local SEO tools | These tools may connect to Google to monitor or update business data. |
Review management tools | Some tools connect to Google to read or respond to reviews, and may also request profile access. |
Old agency dashboards | A previous agency may have connected your profile through their software. |
Booking, menu, or ordering tools | Some tools connect to Google to update business links, services, menus, or hours. |
You are looking for anything that seems old, unfamiliar, or connected to a previous vendor. Make sure nobody removes access to GBP Manager since that is Paige!
Step 4: Disconnect the old tool
Once you find a likely old tool:
Confirm your team no longer uses it.
Make sure the tool is not required for current marketing, booking, reviews, ads, or reporting.
Remove the tool’s access from the Google Account where it appears.
Ask all other owners and managers to check their Google Accounts too.
Wait and monitor the Google Business Profile to see whether the incorrect information comes back.
Important: Removing access from one Google Account does not remove access from every Google Account. If three people manage the profile, all three should check their own connected apps.
Step 5: Remove old owners or managers who should no longer have access
After checking third-party apps, review the People and access list again.
Remove access for:
Former employees
Old agencies
Freelancers who no longer work with you
Unknown email addresses
Duplicate accounts your team no longer uses
To remove someone:
Go to Google Business Profile.
Open the correct profile.
Click More or the three-dot menu.
Click Business Profile settings.
Click People and access.
Select the person.
Click Remove person.
Google notes that if you cannot remove a user, you may only have manager-level access. Only owners can remove other owners and managers.
Step 6: Correct the information on Google again
After you disconnect old tools and remove outdated access, update the incorrect information on Google.
Go to your Google Business Profile.
Click Edit profile.
Update the incorrect field.
Click Save.
Step 7: Watch the profile for a few days
After making the corrections, keep an eye on the profile.
Check:
Did the old value come back?
Did only one field change, or did several fields change?
Did the change happen after a certain tool, person, or agency logged in?
Does the old value also appear on your website, Facebook page, Yelp, Apple Maps, Bing Places, or other directories?
If the old value keeps returning, there may still be another source connected somewhere.
Helpful message to send to your team
You can copy and paste this message to anyone listed as an owner or manager on the Google Business Profile:
Hi! We are troubleshooting why our Google Business Profile information keeps changing back to an old value. Could you please check your Google Account for connected third-party apps?
Please go to https://myaccount.google.com/connections, sign in with the Google Account you use for our Google Business Profile, and look for any old marketing, listing, citation, SEO, review, agency, or local business tools. If you see anything we no longer use, please send us a screenshot before removing access.
Paige does not change your core Google Business Profile information without approval. If your information keeps changing back unexpectedly, the best first step is to check for old third-party access across every Google Account that owns or manages the profile. Need help walking through this? Reach out to us through live chat. We’re happy to help you investigate it.