The three fundraising page templates highlighted below will help streamline your process of creating clear and visually appealing pages your supporters can engage with!
1) Donation Form-Focused Template
We recommend using the 'Donation Form-Focused' template when your donors are ready to give and need to enter their payment information.
Similar to the 'High-Impact Story' template, you can include text or a story on this page - however, this form more prominently displays the actual donation processing aspect of your page, since these donors have likely already decided to give and are ready to move on to the next step.
2) High-Impact Story Template
The 'High-Impact Story' template is a great option when you have a specific campaign that features the story of an individual client, project, or initiative. These pages can help tug at your potential donors' heartstrings by highlighting an engaging story that will help encourage donors to make their gift.
This type of template can also be used for more general campaigns! Instead of highlighting an individual story or mission, you can highlight your organization's story and include some individuals or programs.
This template's donation processing aspect of the page is not displayed as prominently as the other template - but, it will pop up as soon as your donors hit that big, visible 'Donate' button. This allows you to focus the donor's attention on your main image, your mission, and the story you have chosen to share.
This template also works well when you send out an e-mail appeal that includes an individual's impact story. The Everyday Giving page for that associated campaign should match your e-mail appeal's materials: the page should feature a photo of the same client you mentioned in your e-mail message and include language and a story that matches the call to action from the appeal.
3) Enhanced Classic Template
The 'Enhanced Classic' template is our newest, most streamlined option for your page's layout. It is designed to work with any campaign type you might have in mind. The page combines the "pop-out" donation processing of the 'High-Impact Story' template with the ability to highlight or emphasize whatever might be most beneficial to your campaign.
For example, you might want to include a video or highlight important information about your organization that might not quite align with the design of our 'Donation Form Focused' template. The 'Enhanced Classic' option makes it easy for your donors to find and focus on those highlighted elements and still be able to identify where (and how) to donate.
This template includes a "left" and "right" alignment option, indicating on which half of the page the donation form will be located. These pages also have "light" and "dark" options, which assist with making your donation form appear accessible and more prominently on your page.